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Careers

Consultant, SEM – Contractor

Location: Any

Department: Marketing

*Please reference Job Title on application*

Job Description

  • Assist in day-to-day management of search marketing campaigns, troubleshoot and help resolve issues
  • Drive strategic program development and identify areas for improvements and account growth
  • Performance reporting with insights and optimization recommendations
  • Develop program summary/analysis, set agendas, and present to senior decision makers
  • Continuously create, categorize and refine keyword lists to drive overall campaign
  • Conduct bid management for numerous paid search and social accounts with extensive keyword lists
  • Create and test ad copy plans and optimization schedule
  • Keep up-to-date with latest industry trends, technology and changes; evaluate top industry tools
  • Work in conjunction with Digital Intelligence, Digital Marketing, and Development team to identify client opportunities across groups

Qualifications

  • 4-6 years’ SEM experience managing a portfolio of 10+ accounts at a time, in excess of $500K/month in spend (aggregate)
  • Passion for digital marketing with a solid understanding of interactive marketing channels (search, online media, website development, etc.) and brand marketing principles
  • PPC account experience using AdWords and Bing Ads
  • Knowledge of Bid Management tools (i.e. Kenshoo, Acquisio, Marin)
  • Experience implementing cutting-edge social media strategy through Facebook, LinkedIn, and other outlets as needed
  • Experience running campaigns on GDN, as well as additional 3rd party display marketing platforms
  • Preferred certifications: GAIQ, AdWords and Bing Ads Accreditation
  • Ability to effectively manage a project timeline
  • Excellent written and oral communication skills
  • Bachelor’s degree
Cardinal Path is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

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