Want to attend training with Cardinal Path, but not sure about broaching the subject with your boss?

We’ve drafted a sample “Convince Your Boss” letter to help make the process easier. Feel free to edit it to your liking, and remember to modify the italicized text within the brackets ({ }) to your situation. See you soon!

Template:

Dear {Manager/Director/Boss Name},

I’d like to attend {AdWords  /  Analytics} training taking place on {date}, in {location}.

Cardinal Path is an award-winning and number one provider of small classroom expert training in {AdWords  /  Analytics} and this training will elevate my skills so that we will do a better job of understanding where our marketing budget is going, and I will learn how to save us time and money. Google sends their own people to Cardinal Path to get trained.

Here are a few ways in which I envision my training strengthening {Company Name}:

{AdWords training – pick the paragraphs that apply to your organization}

  • Advertising on Google can be very competitive and expensive if not done correctly.. The training I will get during these courses will give us an advantage over our competitors because it will elevate my ability to target our marketing dollars precisely, without waste and with increased efficiency.
  • The training is updated every week and will bring me up to date on new and developing aspects of the Google platform, which will help us build a more realistic and cost-effective short- and long-term marketing plan.
  • {if you use a third-party agency to manage your AdWords campaigns: use this}
    This training will allow me to better monitor the work {the agency we use} to manage our  AdWords campaigns and find ways to better apply our marketing budget. Speaking the AdWords language which will help me be viewed as more of an authoritative stakeholder.
  • The training is in a small classroom environment with an expert instructor and includes opportunities to deal directly with the instructor and time to chat with other attendees about issues and challenges facing similarly sized companies. There is a LinkedIn site where I can post questions after the training, and six free webinars each year showcasing updates.

The cost will vary depending on the number of training days, and there are discount bundles, as well as Early Bird Registration packages. I’ve read through all the agendas and I feel that the following courses are exactly what we need.

  • {Google AdWords Fundamentals
  • Advanced Google AdWords
  • Advanced Display in Google AdWords}

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{Analytics training pick the paragraphs that apply to your organization}

  • It’s critical that I take training to best understand our data and how to improve data integrity, so that I can be empowered to provide the team with insights that will allow us to optimize our marketing strategies.
  • The training is updated every week and will bring me up-to-date on new features of the Google platform, which will help us take advantage of the full analytic and marketing capabilities. I will use what I learn to build a realistic and cost-effective marketing plan.
  • This training will allow me to better demonstrate the value and impact of the work our company is doing with our Analytics.
  • The training is in a classroom environment with an expert instructor and includes opportunities to deal directly with the instructor and time to chat with other attendees about issues and challenges facing similarly-sized companies. There is a LinkedIn site where I can post questions after the training, and six free webinars each year showcasing tips, tricks and product updates.

The cost will vary depending on the number of training days, and there are discount bundles. I’ve read through all the agendas and I feel that the following courses are exactly what we need.

  • {Google Analytics Fundamentals (101)
  • Analytics for Marketers (201)
  • Google Tag Manager Fundamentals and Implementation}

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The fees for the courses would be: {$}

There will be additional travel and hotel costs, but I’ll do my best to stay within a mutually agreed upon budget.

I realize that this is a significant funding request. I would be happy to write a post-conference report detailing what I’ve learned, and schedule a briefing or tutorial for our team on how to best implement any new changes.

You can learn more about the training at backup0213cp.wpengine.com/training. Please let me know if you have any questions or concerns; I do hope we can make this work.

Thank you,