Tyler Gibbs

Posts by: Tyler Gibbs

Weekly Election Update 2011

Cardinal Path blog post

We’re going to be tracking this year’s election and related topics as they show up in conversations on Twitter. As the ongoing election meta-conversation keeps developing, we’ll keep this post up to date with our latest findings and insights, so keep checking for updates. Saturday, April 9, 2011 In the final day of this week-long … Read Full Post

News

Analyzing Twitter before 2011 Federal Budget

Cardinal Path blog post

We’re in the final lead-up to the 2011 Canadian Federal Budget announcement, which will take place on Tuesday, March 22. As someone who spends their professional life measuring and evaluating the online space, it occurred to me that this budget, unlike many before it, is already having a big impact on social media. To test … Read Full Post

News

The 2011 federal budget, according to Google

Cardinal Path blog post

At PublicInsite, we like to preach that all of the Internet is a poll. In fact, we often say that it’s a better poll than the ones conducted by pollsters because the sample size is so much larger and because topics searched using Google and online content selections are not slanted by the presence of … Read Full Post

News

QR codes: A marketer’s key to measurement?

Cardinal Path blog post

In a previous blog on our site called “Can QR code usage data support investment cost?” we opened a discussion about the limited uptake with QR code usage in North America. Without even looking for raw statistics on this, I would tend to agree with its premise, given that I have never actually seen a … Read Full Post

Technology