We have now learned how to remove brand related keywords in part one of this blog series, and we can apply this approach to specific audience segments. In the next part of this keyword blog series we will look at … Read Full Post
We have now learned how to remove brand related keywords in part one of this blog series, and we can apply this approach to specific audience segments. In the next part of this keyword blog series we will look at … Read Full Post
Keyword analysis is important because it helps you to understand your online audience(s). This includes: What are your visitors asking for? What is the language of demand? How does this demand change over time? This blog will explain how to … Read Full Post
Why mobile devices are fundamentally different Cell phones, smart phones, and new mobile devices will open up new marketing and measurement opportunities that have never been possible before. Traditional marketing is focused on the four P’s: Product, Price, Place, and … Read Full Post
Tracking error 404 pages in Google Analytics should definitely be done using Pageviews. Why are error 404 pages so important? Because they affect the visitor experience so profoundly. Web Analytics is the art of measuring the online channel, so it must take error 404 … Read Full Post
