The Blog

Scott Shannon

KEYWORD (NOT PROVIDED) & THE END OF SEO DATA (PART 2 OF 2)

Cardinal Path blog post

So, how serious has the keyword (not provided) issue become? Answer: Increasingly serious, and some project the “end of data” in September 2014 (see image below). In part 1 of this blog post, we looked at the long tail distribution … Read Full Post

How to Manage Keyword (not provided) for Google Search (Part 1 of 2)

Optimizing Your Website’s Google Analytics Reports for SEOs Back in October 2011, we all noticed (not provided) starting to appear in our Google Analytics keyword reports. In the first few weeks only a small percentage of keywords were affected – … Read Full Post

Using QR codes and Google Analytics to track mobile devices

Google Analytics also has a great feature that allows for us to measure the impact of marketing and promotional efforts. This includes email campaigns, partner banner ads, Google Adwords, and social media, and we now have a great opportunity to … Read Full Post

Google Analytics advanced segments for mobile

Cardinal Path blog post

Advanced segments also provide some really cool opportunities to understand how our mobile device audiences are using our site. To learn more, select “advanced segments” from the top right of your Google Analytics dashboard (circled in red below). Next, under … Read Full Post

Tracking mobile devices in Google Analytics

Cardinal Path blog post

Google Analytics continues to amaze me with its flexibility and reporting power, and the importance of mobile is definitely not lost on Google Analytics because it has some awesome support for tracking mobile devices… In this blog we will take … Read Full Post

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