The Blog

Scott Shannon

Customer Insights With Google Analytics Demographics

Customer Insights with Google Analytics from Online Behavior

Demographics reporting inside Google Analytics is another recent improvement to Google Analytics that levels the playing field for small and medium sized firms. At Cardinal Path we are often breaking new ground with our clients using the latest digital measurement technologies … Read Full Post

Google Announces an Integration with Google Analytics and ‘DoubleClick Campaign Manager’ (DCM, the system formerly known as DFA)

Cardinal Path blog post

Background – Innovation and Integration Google is famous for innovating around smart software in the cloud. Originally this was just organic search, but Google has proven to be much more than a one-trick pony. It turns out that the ability … Read Full Post

KEYWORD (NOT PROVIDED) & THE END OF SEO DATA (PART 2 OF 2)

Cardinal Path blog post

So, how serious has the keyword (not provided) issue become? Answer: Increasingly serious, and some project the “end of data” in September 2014 (see image below). In part 1 of this blog post, we looked at the long tail distribution … Read Full Post

How to Manage Keyword (not provided) for Google Search (Part 1 of 2)

Optimizing Your Website’s Google Analytics Reports for SEOs Back in October 2011, we all noticed (not provided) starting to appear in our Google Analytics keyword reports. In the first few weeks only a small percentage of keywords were affected – … Read Full Post

Using QR codes and Google Analytics to track mobile devices

Google Analytics also has a great feature that allows for us to measure the impact of marketing and promotional efforts. This includes email campaigns, partner banner ads, Google Adwords, and social media, and we now have a great opportunity to … Read Full Post

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