The Blog

Stéphane Hamel

Director of Strategic Services - Create innovative company-wide solutions and digital measurement strategies to deliver maximum value and insight for Cardinal Path clients.

Posts by: Stéphane Hamel

Tag Management: data layer/DOM-scraping pros & cons

Data Layer

Is the data layer the be all and end all of tag management? In this article, we explore the benefits and caveats of using a data layer versus DOM-scraping techniques.

Youtube video tracking with GTM and UA: a step by step guide

Youtube tracking with GTM and UA

November 15th update track onunload event minor fix to error reporting June 20th, 2014 update now supports multiple players on the same page includes optional code to add the necessary enablejsapi=1 to the video URL now track the video title instead … Read Full Post

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