The Blog

Stéphane Hamel

Director of Strategic Services - Create innovative company-wide solutions and digital measurement strategies to deliver maximum value and insight for Cardinal Path clients.

Site Tagging Best Practice: Please Define “Best”

The IAB gets its foot wet and attempts to define some standards around site tagging. It’s a welcome move – actually I’m surprised that the Digital Analytics Association didn’t take it on earlier. The IAB is a mature organization that … Read Full Post

An Exclusive Peek at Our Culture

Cardinal Path blog post

At Cardinal Path, two of our corporate beliefs are: “Sharing knowledge strengthens our own” “Individuals are impactful but the team makes the difference”. Here’s an uncensored example of how this spirit is brought to life, and why I believe working … Read Full Post

Tableau v8.0: The Analyst Chalkboard

If you haven’t heard of Tableau, the odds are that you will soon start hearing about it – a lot.  Tableau, which was named “Technology of the Year” by the Digital Analytics Association,  is a powerful analysis, visualization and dashboarding … Read Full Post

eMetrics and GAUGE does Boston!

Cardinal Path blog post

eMetrics and GAUGE are visiting Boston for the first time! Here’s a unique opportunity to meet the Cardinal Path team! eMetrics Marketing Optimization Summit For years, eMetrics has been the most important event of the digital analytics industry. For beginners, eMetrics is … Read Full Post

The Lollapalooza GA Multi-Channel Funnels DNA case study

How the new Google Analytics Multi-Channel Funnel API led to marketing insights that rocked and rolled. What has always set Google Analytics (GA) apart is its ability and ease of use to engage with and dissect the data (“slice and … Read Full Post

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