February 13, 2015
It’s been over a year since the marketing community started responding to the technical prowess and capabilities of the enhanced features available through Universal Analytics—the next generation of the popular Google Analytics platform. Cardinal Path has been fortunate enough to … Read Full Post
November 13, 2014
During our recent webinar, 5 Reasons to Prioritize your Move to Google Universal Analytics many of our audience members asked very informed questions. We want to share the Q&A portion of the webinar with you. Watch the on-demand webinar and come … Read Full Post
July 15, 2014
Is the data layer the be all and end all of tag management? In this article, we explore the benefits and caveats of using a data layer versus DOM-scraping techniques.