For the general public, the term “engagement” means “a promise to marry, and also the period of time between proposal and marriage – which may be lengthy or trivial” (Wikipedia). Defining engagement in the field of web analytics and social …
Director of Strategic Services - Create innovative company-wide solutions and digital measurement strategies to deliver maximum value and insight for Cardinal Path clients.
For the general public, the term “engagement” means “a promise to marry, and also the period of time between proposal and marriage – which may be lengthy or trivial” (Wikipedia). Defining engagement in the field of web analytics and social …
A while ago I had the chance to talk about social media ROI at a local event organized by Le Journal des Affaires (in french), a leading publication covering economy, finance and management. As we were approaching the end of the conference, …
Here’s an interesting question I received from an analyst: Question: Do you know how Google Analytics handles browser tabbing when it comes to reporting on time spent per page? I know how they treat multiple open tabs from a site …
The coming of Google Analytics Premium as spurred competition into defensive mode and consultants into speculative gears. The short history of “web analytics” will be remembered as pre & post GA Premium just as a big marker sits on November …
Here goes the fifth in this series. We started with some basic stuff, then we reviewed proper use of averages, trends and standard deviation. We also looked at control limits, histograms and in my last post we explored moving averages. …