Director of Strategic Services - Create innovative company-wide solutions and digital measurement strategies to deliver maximum value and insight for Cardinal Path clients.
The IAB gets its foot wet and attempts to define some standards around site tagging. It’s a welcome move – actually I’m surprised that the Digital Analytics Association didn’t take it on earlier. The IAB is a mature organization that … Read Full Post
At Cardinal Path, two of our corporate beliefs are: “Sharing knowledge strengthens our own” “Individuals are impactful but the team makes the difference”. Here’s an uncensored example of how this spirit is brought to life, and why I believe working … Read Full Post
If you haven’t heard of Tableau, the odds are that you will soon start hearing about it – a lot. Tableau, which was named “Technology of the Year” by the Digital Analytics Association, is a powerful analysis, visualization and dashboarding … Read Full Post
eMetrics and GAUGE are visiting Boston for the first time! Here’s a unique opportunity to meet the Cardinal Path team! eMetrics Marketing Optimization Summit For years, eMetrics has been the most important event of the digital analytics industry. For beginners, eMetrics is … Read Full Post
How the new Google Analytics Multi-Channel Funnel API led to marketing insights that rocked and rolled. What has always set Google Analytics (GA) apart is its ability and ease of use to engage with and dissect the data (“slice and … Read Full Post
