About Us

Scott Baum

As Chief Human Resources Officer, Scott comes to Cardinal Path after most recently working with Abundant Venture Partners and possesses multi-industry experience managing in start-up, business turn-around, and high-growth environments. His main areas of expertise are human resources, operations, technology, international business, and in leading global change initiatives – which has included expatriate assignments in four countries.

Prior to joining the team, Scott was at Culligan International (owned by PE firm CDR), where he was part of a team that successfully turned around and sold the $300 MM North American Dvision. Before that Scott was COO/CHRO at CarePages.com, the world’s largest healthcare social networking website. CarePages grew over 50% per year during Scott's tenure and was sold to Revolution Health. Prior to CarePages.com, Scott was at Bombardier, a $15 B Canadian aerospace and transportation company, where he had assignments in Chicago, London and Berlin. Scott has a Bachelors of Labor and Human Resources and a Masters of Labor and Human Resources with an emphasis in international business, both from Ohio State University.

Scott is passionate about travel and community service. Having traveled to over 60 countries, you will always find him planning or fantasizing about his next destination. Scott is a Board member of Heartland International Health Center, a FQHC that provides accessible, quality health care to over 15,000 patients across ten clinics on the north side of Chicago. He is also on the Advisory Board of Autism Home Support Services, which offers in-home, one-on-one telemedicine technology services to children with autism.

Google’s Pigeon Update

Google Pigeon Update

Pigeon is a Google search engine update that affects local search results. The algorithm change focuses on providing more accurate, relevant results for local searches. Initially rolled out in late July in the US, the effects of Pigeon have recently … Read Full Post

6 Pillars of Digital Analytics

Cardinal Path blog post

In today’s digital world, there is a wealth of valuable data readily available to companies. There are those mature companies who properly leverage their data and thrive, while other less mature companies fail to realize the opportunity and lose out … Read Full Post

AdWords To Eliminate Match Type Close Variant Opt-Out

adwords match type close variants

AdWords has announced they will be removing the option for advertisers to opt-out of close variant matching for phrase and exact keywords in late September. What does this change mean for advertisers? Well, close variants are turned on at the … Read Full Post


Cardinal Path blog post

During our recent webinar, How to Activate Big Data with Google Big Query many of our audience members asked very informed questions. We want to share the Q&A portion of the webinar as the questions & answers are very valuable. Question: … Read Full Post

How to get to know your customer with existing data? Step 1: Find your Data


There is a treasure trove of data about your customers sitting  in different silos within your organization–and some of it may even be sitting in silos within organizations that you contract with. How do you uncover these pockets of raw … Read Full Post

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