About Us

Scott Baum

As Chief Human Resources Officer, Scott comes to Cardinal Path after most recently working with Abundant Venture Partners and possesses multi-industry experience managing in start-up, business turn-around, and high-growth environments. His main areas of expertise are human resources, operations, technology, international business, and in leading global change initiatives – which has included expatriate assignments in four countries.

Prior to joining the team, Scott was at Culligan International (owned by PE firm CDR), where he was part of a team that successfully turned around and sold the $300 MM North American Dvision. Before that Scott was COO/CHRO at CarePages.com, the world’s largest healthcare social networking website. CarePages grew over 50% per year during Scott's tenure and was sold to Revolution Health. Prior to CarePages.com, Scott was at Bombardier, a $15 B Canadian aerospace and transportation company, where he had assignments in Chicago, London and Berlin. Scott has a Bachelors of Labor and Human Resources and a Masters of Labor and Human Resources with an emphasis in international business, both from Ohio State University.

Scott is passionate about travel and community service. Having traveled to over 60 countries, you will always find him planning or fantasizing about his next destination. Scott is a Board member of Heartland International Health Center, a FQHC that provides accessible, quality health care to over 15,000 patients across ten clinics on the north side of Chicago. He is also on the Advisory Board of Autism Home Support Services, which offers in-home, one-on-one telemedicine technology services to children with autism.

The State of Digital Analytics Maturity in Europe

Cardinal Path blog post

Online Dialogue, a digital optimization agency in the Netherlands, recently invited me to celebrate their 5th anniversary at the wonderful Kastell de Haar. Preaching to the choir (literally), I shared some insight about the concepts behind the digital analytics maturity … Read Full Post


Cardinal Path blog post

In our blog series focused on getting to know your customer, we covered the first step Find your Data focused on finding your data and building relationships with your data providers. After you find your data, it’s time to think … Read Full Post

Live Webinar: Getting Started with Google’s Shopping Campaigns

Cardinal Path blog post

Date: Tuesday, September 23rd Time: 10:00 am PT / 1:00 pm ET Join Cardinal Path for this one-hour webinar that will teach you how to get started with Google’s Shopping campaigns. Google Shopping allows advertisers to get their products in front of customers on the … Read Full Post

Google Analytics Segmentation Hacks Webinar with Dave Booth

Cardinal Path blog post

Over 10 million web sites use Google Analytics. It’s easy to think that’s because it’s free, but really, what other free tools in the online marketing space have that kind of reach? Google Analytics is now being utilized by both … Read Full Post


Cardinal Path blog post

When  Unbounce, the world’s simplest landing page builder for marketers and advertisers, announced their Call To Action Conference, they asked their all-star lineup of speakers to share their thoughts on why every marketer should care about conversion – and how they’ve applied the insights they’ve … Read Full Post

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