Nilusha Sanmuganathan

Nilusha Sanmuganathan has a dual role of Digital Training Manager & Senior Consultant allowing her the best of both worlds as an educator and digital marketer. With an interest for both, Nilusha earned her Bachelor of Commerce (Marketing Management), a Post-Graduate Certificate in Corporate Communications and a Master of Communications. For over a decade, she has worked within diverse marketing/sales & educational roles in Canada, United States, South Korea and Australia, providing her with valuable global experience and is a true explorer at heart. Nilusha has developed and executed digital marketing strategy spanning a wide variety of businesses and verticals from “mom and pop shops" to Fortune 500 companies, building rapport and finding cost-saving solutions for all her clients. She has trained thousands of people globally and is able to communicate difficult concepts to all audiences. As a Google-certified consultant, her expertise lies in the Google stack, specifically Google AdWords & Analytics, but has experience working across all platforms. Nilusha enjoys yoga, museum-hopping and volunteers with the Toronto Public Library’s Leading to Reading program, where she tutors and mentors young children once a week. Although born in Montreal, Nilusha currently calls Toronto home and stays warm by cheering on the Toronto Raptors and indulging in a daily dose of maple syrup, eh!

Posts by: Nilusha Sanmuganathan

The Yin & Yang of Paid Search Keywords

Creating a paid search keyword strategy across platforms like Google AdWords or Bing can be challenging and like Yin & Yang, there is a balance of both positive & negative keywords that must coexist, independent yet interconnected. Most advertisers are familiar with choosing keywords to bid on (positive keywords) that will lead potential customers to … Read Full Post

Cardinal Path

Cardinal Path Training Series: 10 reasons to update your skills before the new year

Our Cardinal Path Training sessions are designed to give you the knowledge you need to become Google AdWords or Google Analytics proficient. We’ve helped thousands of marketers– from self-taught sole proprietors to Fortune 500 brand veterans– gain the skills, knowledge, and confidence to propel their business forward using data-driven marketing. Even if you think you’re … Read Full Post

Cardinal Path