The Blog

Nick Iyengar

Prior to joining Cardinal Path, Nick spent 3+ years at Google, where he managed tens of millions of dollars in ad spend for top-tier Tech B2C clients. Nick also led Google’s “Analytics Guru” team for the Mountain View, CA headquarters, applying web analytics to improve campaigns for top AdWords advertisers. He holds a B.A. in Government from Connecticut College.

Using Google’s New Social Analytics Reports

Cardinal Path blog post

As you may have heard, Google Analytics recently announced new reports that provide you with information on social engagement on your website. These new social reports leverage the _trackSocial method, which is a social-specific cousin of the more famous _trackEvent. … Read Full Post

Google Analytics Gets +1 Button Integration, New Social Reports

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In a step toward better measurment of on-site social activity, Google Analytics today announced that all clicks on Google “+1” buttons on your website will automatically be tracked. In fact, users should begin to see +1 data by early next … Read Full Post

Google Analytics Multi-Channel Funnels: Revealing the Hidden Value of … Everything

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By now you may have heard about a new feature being tested in Google Analytics: “Multi-Channel Funnels.” Justin Cutroni had a great write-up of what the feature is (or rather, could be) and some of the details on how it … Read Full Post

Intelligence Takes a Step Forward with Major Contributors

Cardinal Path blog post

The Intelligence feature in Google Analytics was designed to streamline your analysis process by proactively highlighting important changes in your data. In addition to generating automated alerts for you, Intelligence allows you to create custom alerts based on changes to … Read Full Post

Google Analytics Adds Weighted Sort

Cardinal Path blog post

The stream of new Google Analytics features coming out of the Googleplex continues, and that’s what we like. Recently Google announced a helpful feature called Weighted Sort, which helps efficiently surface actionable data while helping you avoid meaningless outliers. One … Read Full Post


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