Yesterday, we took a look at four new features of Google Analytics that can help you take your usage of analytics to a whole new level – all without having to implement any new code on your website. Today, I’ve …
Nick is a senior consultant at Cardinal Path, as well as a veteran instructor and regular speaker at analytics industry events. As a consultant, Nick has worked with organizations ranging from Fortune 500s to non-profits to design and implement customized web analytics solutions, launch and analyze website experiments, and leverage data to optimize online marketing performance.
Nick has provided in-depth guidance to hundreds of North American businesses and organizations as an instructor for Google AdWords, Google Analytics, and Google Website Optimizer seminars, and as a speaker at Google's "Get Your Business Online" series and analytics industry events like GAUGE.
He began his career in the online marketing industry in the mid-2000's, when he joined Google's AdWords team in the Mountain View, CA headquarters. There, he spent more than three years managing tens of millions of dollars in ad spend for top-tier Tech B2C clients. He also mananged Google’s “Analytics Guru” team, applying Google Analytics data to improve campaign performance for top AdWords advertisers. Nick holds a B.A. in Government from Connecticut College.
Yesterday, we took a look at four new features of Google Analytics that can help you take your usage of analytics to a whole new level – all without having to implement any new code on your website. Today, I’ve …
It’s a brand new year, and a great time to make sure you’re completely up to speed on all that changed in Google Analytics in 2011. If you haven’t logged in to your Google Analytics account in a while, you’ll …
If you’re an e-commerce business using Google Analytics, chances are you’ve already installed e-commerce tracking. At a basic level, e-commerce tracking is great because it allows you to see your online revenue right in Google Analytics, where you can segment …
For several months now, I’ve been waiting for Google to formally launch Multi-Channel Funnels, its new attribution analysis package for Google Analytics. Today, at long last, Google announced that Multi-Channel Funnels (MCF) is beginning to launch to all users. This …
As you may have heard, Google Analytics recently announced new reports that provide you with information on social engagement on your website. These new social reports leverage the _trackSocial method, which is a social-specific cousin of the more famous _trackEvent. …