HFI’s latest animated video, “6 Steps to Persuasive Design”, is their best yet. In this compelling 5½ minute animation, HFI’s CEO Dr Eric Schaffer neatly lays out the six major steps to creating an effective and persuasive website experience, one … Read Full Post
Just two weeks ago, I wrote that “it’s not often useful new [UX] tools come out”. Then days later I was advised of another great enhancement, this time to ZURB’s Verify app. When I first reviewed Verify 1 ½ years … Read Full Post
I had a particularly annoying experience on cnn.com the other day. A video caught my eye, so I launched it – even though I knew I’d likely have to sit through an ad before the site would show me the … Read Full Post
It’s no secret that I’m a big fan of Usability Testing in all its forms: live or remote, moderated or not. And though there are lots of options for running and recording usability tests on desktop websites, options for testing … Read Full Post
If you’ve done enough conversion testing, you’ve doubtless encountered this embarrassing scenario: You design a revised version of a landing page based on established best practices… and your revised version ends up a big loser. Or the test ends up … Read Full Post
