The Blog

Michael Straker

Persuasion Profiling: The Next Big Thing in Conversion Optimization?

Cardinal Path blog post

When logging into webinars, I always keep my expectations in check. Often, webinars only offer a somewhat new take on familiar material. Or they’re 90% sales pitch. But on May 30, Tim Ash and Maurits Kaptein hosted a standout webinar … Read Full Post

“Landing Page Optimization” by Tim Ash: A Review of the 2nd Edition

Cardinal Path blog post

Back in 2008, I read the 1st Edition of Tim Ash’s “Landing Page Optimization – The Definitive Guide to Testing and Tuning for Conversion.” Since then, I haven’t found a more comprehensive book on the topic. For years, I kept … Read Full Post

Moqups.com – Online Wireframing, Free and Easy

It’s not often us UX folk are offered anything truly new – and actually useful – in terms of tools. Especially free tools. So my discovery (thanks to Mike Jones) of Moqups.com was the best kind of surprise. Moqups is a nifty … Read Full Post

Top 10 Lame Excuses for Not Doing Conversion Testing

Last week we examined some popular excuses for not doing usability testing. This week, we’ll take a look at conversion testing (aka A/B and Multivariate Testing).     1. “I don’t have the budget to purchase testing software.” Visual Website … Read Full Post

Top 10 Lame Excuses for Not Doing Usability Testing

It’s astonishing how many organizations never do usability testing on their websites or applications. And it’s funny the excuses you hear for not doing it. Let’s take a look the top 10.   1. “I don’t have a usability lab” … Read Full Post


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