It’s not often us UX folk are offered anything truly new – and actually useful – in terms of tools. Especially free tools. So my discovery (thanks to Mike Jones) of Moqups.com was the best kind of surprise. Moqups is a nifty … Read Full Post
It’s not often us UX folk are offered anything truly new – and actually useful – in terms of tools. Especially free tools. So my discovery (thanks to Mike Jones) of Moqups.com was the best kind of surprise. Moqups is a nifty … Read Full Post
Last week we examined some popular excuses for not doing usability testing. This week, we’ll take a look at conversion testing (aka A/B and Multivariate Testing). 1. “I don’t have the budget to purchase testing software.” Visual Website … Read Full Post
It’s astonishing how many organizations never do usability testing on their websites or applications. And it’s funny the excuses you hear for not doing it. Let’s take a look the top 10. 1. “I don’t have a usability lab” … Read Full Post
Futurist Apala Lahiri Chavan recently posted a fascinating video on designing for emerging markets. (I’ve embedded the video at the end of this post.) The example she uses is the concept of micro-selling. Now ubiquitous in India, micro-selling is the … Read Full Post
First a definition: “Parallel Prototyping” is where multiple design concepts are evaluated before beginning an iterative design process. There are two different flavors of parallel prototyping (or parallel design): Several designers each create one or more designs, then the entire … Read Full Post
