Mike Small

Posts by: Mike Small

Bing/Yahoo! Search Alliance Updates its Trademark Policy

Cardinal Path blog post

The Search Alliance (a.k.a. Bing and Yahoo! PPC) have announced a change to their trademark policies to go into effect on March 3rd, 2011.  Much like the Google AdWords trademark policy has been for some time, the Search Alliance will no longer investigate the use of trademark terms in keywords.  They will still investigate the … Read Full Post

Technology

Google's New Keyword Tool is Out of Beta

Cardinal Path blog post

An updated AdWords keyword tool has been in beta for some time now.  If you were used to linking back to the previous version you may have noticed that link has been removed coinciding with Google’s announcement that The Keyword Tool is officially out of beta.  This one tool replaces both the original keyword tool … Read Full Post

Technology

Google AdWords Extensions Extended Again

Cardinal Path blog post

You may have seen seller rating extensions like these in some Google AdWords sponsored links lately. Note they are a little different depending on whether they show in the top of the page sponsored links or on the right. This is the newest ad extension available to AdWords advertisers. If an online store is rated … Read Full Post

Technology

Google Content Network is now the Google Display Network

Cardinal Path blog post

Google recently announced the creation of the Google Display Network as part of its continued focus on rapidly expanding display advertising opportunities.  The newly create Google Display Network, which now has its own website, will act as an “umbrella” for all the properties on which display ads can be run.  This means everything but search … Read Full Post

Technology