Megan Coupar

Posts by: Megan Coupar

The Rise of Testing: An Interview with Jonathan Mesh, Optimize 360 Product Manager, Google

In our recently published State of Digital Marketing Analytics in the Top 1000 Online Retailers report, we found that just 37% of the Internet Retailer Top 1000 organizations are using testing, optimization or personalization tools. We found that testing and optimization tools are, so far, mostly being leveraged by the top-ranking retailers. 76% of the … Read Full Post

Cardinal Path

Content Attribution: Identifying content that converts-upcoming webinar

Join us for an upcoming webinar on Tuesday, April 4th at 1 p.m. ET / 10 a.m. PT., titled “Content Attribution: Identifying content that converts”. In this webinar, you will learn about how content attribution helps marketers identify and double-down on the best performing assets to generate a lift in conversion rates. Hear about how Cardinal Path helped … Read Full Post

Cardinal Path

Women’s Day at Cardinal Path

As today marks International Women’s Day across the globe, we come together to celebrate the success of women and continue to advocate for continued and furthered opportunities. Regardless of the genesis, our industry does have a gender imbalance, making women’s support that much more important. We have an incredible group of women here at Cardinal … Read Full Post

Cardinal Path

Bigger Returns. Smarter Decision Making. Marketing Budgets that Work.- Webinar Q & A

In our latest webinar “Bigger Returns. Smarter Decision Making. Marketing Budgets that Work.”, hosted by the American Marketing Association, experts from Cardinal Path and Data2Decisions Canada shared their deep experience gained from executing optimization and media mix modeling projects for some of the world’s leading brands. One of the most difficult challenges marketers face  is the ability … Read Full Post

Cardinal Path

Register for our upcoming webinar with the AMA: “Bigger Returns. Smarter Decision Making. Marketing Budgets that Work.”

Wednesday, February 8th, 2017, 12-1pm CST It’s the age-old question: which part of your marketing budget is working for you and which part is being wasted? In our upcoming webinar with the AMA, you’ll discover how the marketing team at a Fortune 1000 retailer applied a killer combination of data science and technology to solve … Read Full Post

Cardinal Path