Megan Coupar

Posts by: Megan Coupar

Content Attribution: Identifying content that converts. Webinar Q & A

One of the most difficult challenges marketers face  is the ability to understand how content is performing across all touch points throughout the entire consumer journey. In our latest webinar “Content Attribution: Identifying content that converts”, hosted by Marketing Land, experts from Cardinal Path and Intel discuss the value of content and why understanding how your … Read Full Post

Cardinal Path

The Rise of Testing: An Interview with Jonathan Mesh, Optimize 360 Product Manager, Google

In our recently published State of Digital Marketing Analytics in the Top 1000 Online Retailers report, we found that just 37% of the Internet Retailer Top 1000 organizations are using testing, optimization or personalization tools. We also found that testing and optimization tools are, so far, mostly being leveraged by the top-ranking retailers. 76% of … Read Full Post

Cardinal Path

Content Attribution: Identifying content that converts-upcoming webinar

Join us for an upcoming webinar on Tuesday, April 4th at 1 p.m. ET / 10 a.m. PT., titled “Content Attribution: Identifying content that converts”. In this webinar, you will learn about how content attribution helps marketers identify and double-down on the best performing assets to generate a lift in conversion rates. Hear about how Cardinal Path helped … Read Full Post

Cardinal Path

Women’s Day at Cardinal Path

As today marks International Women’s Day across the globe, we come together to celebrate the success of women and continue to advocate for continued and furthered opportunities. Regardless of the genesis, our industry does have a gender imbalance, making women’s support that much more important. We have an incredible group of women here at Cardinal … Read Full Post

Cardinal Path