Megan Coupar | Author | Cardinal Path Blog
Megan Coupar

Megan Coupar

Posts by: Megan Coupar

State of Digital Marketing Analytics in the Top 1000 Online Retailers: Report

Over the past year, we’ve seen the explosion of the marketing technology landscape. It is evident that marketers are still struggling to adopt a data-driven strategy in this increasingly complex martech landscape.   In this year’s State of Digital Marketing … Read Full Post

A Few of Our Favorite Things in 2016

We sat down with some of our analytics experts and leaders here at Cardinal Path to ask them about their favorite moments of 2016 as we wrap up the year and prepare for 2017. Here is what they had to say: John Hossack: CEO: … Read Full Post

Applying Data Science Methods for Marketing Lift- Webinar Q&A

In our latest webinar, “Applying Data Science Methods for Marketing Lift”, hosted by the American Marketing Association, our Cardinal Path data science experts shared their deep experience gained from implementing sophisticated data science techniques for some of the world’s leading … Read Full Post

Register for our upcoming webinar with the AMA: “Applying Data Science Methods for Marketing Lift”

Thursday, November 3rd at 10:00 a.m. PT / 1:00 p.m. ET. Data science can deliver transformational  business insights by bringing together statistics, mathematics, computer science, machine learning, and business strategy. A variety of data science techniques are available which allow … Read Full Post

AdWeek “Masters of Data”

It’s Advertising Week in New York City, and Wednesday (Day 3) was part of the “Data Track” of the event. So of course, our very own Alex Langshur, (Senior Partner and Co- founder at Cardinal Path), was on the scene! … Read Full Post

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