The Blog

Melanie Aizer

Melanie is a senior-level demand generation expert with a proven track record in delivering on aggressive marketing and sales qualified leads targets within the business-to-business sector, most recently in high tech and cloud-based solutions..

Posts by: Melanie Aizer

The State of Digital Data in the Top 50 Nonprofit Organizations in the U.S.

Cardinal Path blog post

The market research and consulting company, MarketsandMarkets, recently estimated the global big data market to be $14.87 billion in 2013 and expects it to grow to $46.34 billion by 2018, reflecting widespread adoption of data capture, processing and analytics capabilities … Read Full Post


Cardinal Path blog post

In this on-demand webinar Your Digital To-Do List: Experts Weigh in on 2015 Priorities, learn firsthand about the tools and techniques that can have the greatest impact on your organization. In this 60-minute session, you will hear some recent, real-world examples on how … Read Full Post

A model for mature web analytics

Cardinal Path blog post

This article was originally published in Dutch at Frankwatching. Author: Gerry van de Weijer, Web Analytics Consultant & blogger Many people believe that online analytics is hard to do and difficult to set up. Others wonder: “How come some companies … Read Full Post

4 Ways to Set Up an Effective Google AdWords Campaign

Cardinal Path blog post

You can set your Google AdWords campaign up for success by following these 4 basic fundamental steps: Pick a targeted campaign focus: When creating an online ad, you need to focus on a particular topic, region (geo-targeting), service or product, … Read Full Post

Case Study: Nevada Commission on Tourism Uses Behavioral Insights to Double Conversions

Cardinal Path blog post

The Nevada Commission on Tourism (NCOT) has one simple goal: to drive tourists and travelers to the state of Nevada. While the lights of the Las Vegas Strip provide a compelling global beacon, the state’s hotels, resorts and other tourism-driven … Read Full Post

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