The Blog

Melanie Aizer

Melanie is a senior-level demand generation expert with a proven track record in delivering on aggressive marketing and sales qualified leads targets within the business-to-business sector, most recently in high tech and cloud-based solutions..

Posts by: Melanie Aizer

A model for mature web analytics

Cardinal Path blog post

This article was originally published in Dutch at Frankwatching. Author: Gerry van de Weijer, Web Analytics Consultant & blogger Many people believe that online analytics is hard to do and difficult to set up. Others wonder: “How come some companies … Read Full Post

4 Ways to Set Up an Effective Google AdWords Campaign

Cardinal Path blog post

You can set your Google AdWords campaign up for success by following these 4 basic fundamental steps: Pick a targeted campaign focus: When creating an online ad, you need to focus on a particular topic, region (geo-targeting), service or product, … Read Full Post

Case Study: Nevada Commission on Tourism Uses Behavioral Insights to Double Conversions

Cardinal Path blog post

The Nevada Commission on Tourism (NCOT) has one simple goal: to drive tourists and travelers to the state of Nevada. While the lights of the Las Vegas Strip provide a compelling global beacon, the state’s hotels, resorts and other tourism-driven … Read Full Post

U.S. Cellular Talks Impact of Digital at Largest Google Hangout Ever

Cardinal Path blog post

”We always suspected that online was driving a larger portion of sales, now we have a feel for exactly how much”, Randy Klodz, Digital Marketing Manager, U.S. Cellular. Cardinal Path client U.S. Cellular was invited to share their story about … Read Full Post


Cardinal Path blog post

In our blog series focused on understanding your customer, we covered: Step 1: Finding and understanding your data sources Step 2: Identifying the big question(s) your organization needs to answer Step 3: Organizing your data to effectively interpret it Now … Read Full Post

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