The Blog

Melanie Aizer

Melanie is a senior-level demand generation expert with a proven track record in delivering on aggressive marketing and sales qualified leads targets within the business-to-business sector, most recently in high tech and cloud-based solutions..

Posts by: Melanie Aizer

International SEO Fundamentals with David Booth now available on

International SEO Course with Dave Booth has launched the latest session by Cardinal Path co-founder and senior partner, David Booth. International SEO Fundamentals is a 2-hour session that  helps to attract international visitors to your websites by developing and implementing a successful strategy for international … Read Full Post

Upcoming Webinar: How to Use Your Marketing Data to Speak C-Suite

Cardinal Path blog post

If you’re like most marketers, you’re still not using your data to great effect. Learn how to translate all that data into exactly what you need to drive your decisions and measure success – in terms the C-Suite understands. Join … Read Full Post


Cardinal Path blog post

During our recent webinar, Don’t trust your data? 10 common missteps uncovered in an analytics audit (and why you need to get them fixed yesterday), many of our audience members asked very informed questions. We want to share the Q&A … Read Full Post

Google Tag Manager Essential Training now available on


Cardinal Path’s co-founder and senior partner, Corey Koberg conducts the latest course on Google Tag Manager (GTM) – technology that allows marketers to manage their own analytics, user tracking, campaign tracking, remarketing, and other website code. Tag Manager frees … Read Full Post

UPCOMING WEBINAR: Google Analytics Tricks for Huge CRO Advantage

Cardinal Path blog post

Are you using your Google Analytics to its full potential? Find out in this fast-paced session by Cardinal Path co-founder (And DAA Practitioner of the Year) Dave Booth, who will show you some of the lesser-used conversion enhancing tools inside … Read Full Post

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