Melanie Aizer | Author | Cardinal Path Blog

Melanie Aizer

Posts by: Melanie Aizer

UPCOMING WEBINAR: Are you using Google Analytics to drive real business value?

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Cardinal Path is happy to be part of International Conversion Rate Optimization Day and offer expert advice on using Google Analytics for bigger business impact. Join Google Analytics expert John Hossack, president and co-founder of Cardinal Path, as he demonstrates how some … Read Full Post

Upcoming Webinar: How to Use Your Marketing Data to Speak C-Suite

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If you’re like most marketers, you’re still not using your data to great effect. Learn how to translate all that data into exactly what you need to drive your decisions and measure success – in terms the C-Suite understands. Join … Read Full Post


Cardinal Path blog post

During our recent webinar, Don’t trust your data? 10 common missteps uncovered in an analytics audit (and why you need to get them fixed yesterday), many of our audience members asked very informed questions. We want to share the Q&A … Read Full Post

UPCOMING WEBINAR: Google Analytics Tricks for Huge CRO Advantage

Cardinal Path blog post

Are you using your Google Analytics to its full potential? Find out in this fast-paced session by Cardinal Path co-founder (And DAA Practitioner of the Year) Dave Booth, who will show you some of the lesser-used conversion enhancing tools inside … Read Full Post

Upcoming Webinar: Don’t trust your data? 10 common missteps uncovered in an analytics audit

Cardinal Path blog post

Join us for this upcoming webinar FEBRUARY 11TH, 2015 at 10:00 A.M. PT / 1:00 P.M. ET  In the frenzy to capture and capitalize on data, many organizations have hurried to get Javascript on their webpages without really thinking through … Read Full Post

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