The Blog

Melanie Aizer

Melanie is a senior-level demand generation expert with a proven track record in delivering on aggressive marketing and sales qualified leads targets within the business-to-business sector, most recently in high tech and cloud-based solutions..

HOW TO ACTIVATE BIG DATA WITH GOOGLE BIGQUERY ~ NOW AVAILABLE ON-DEMAND

Cardinal Path blog post

During our recent webinar, How to Activate Big Data with Google Big Query many of our audience members asked very informed questions. We want to share the Q&A portion of the webinar as the questions & answers are very valuable. Question: … Read Full Post

How to get to know your customer with existing data? Step 1: Find your Data

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There is a treasure trove of data about your customers sitting  in different silos within your organization–and some of it may even be sitting in silos within organizations that you contract with. How do you uncover these pockets of raw … Read Full Post

Win a Pass to the Unbounce Call to Action Conference

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Cardinal Path is giving away passes to the Unbounce Call to Action Conference where you can attend sessions like: “How to Convert Like A Boss Using Old School Copywriting and New School Smarts” and “How to Optimize the Crap Out Of … Read Full Post

How mature are your Organization’s Digital Analytics?

Cardinal Path blog post

Does your organization have what it takes to effectively leverage its data for strategic planning and execution? Does your organization have a mature data analytics program? What is “Maturity”? “Maturity” describes how deeply and effectively your organization uses tools, people, processes … Read Full Post

Upcoming Live Webinar: How to Activate Big Data with Google BigQuery

Cardinal Path blog post

BigQuery is the key to unlocking business potential within humongous data sets. It’s lightning-fast, in the cloud, and pretty simple to use. BigQuery gives you the ability to: Query billions of rows in seconds Use a SQL-style query syntax Access … Read Full Post

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