The Blog

Ken Moss

Getting the most from Geo-targeting within Enhanced Campaigns

Cardinal Path blog post

While there’s some debate whether Enhanced Campaigns are a step in the right direction, one feature that’s definitely a  move forward is the Enhanced Geo-targeting feature. We now have more flexibility than ever when targeting specific locations. In the past, … Read Full Post

Show Trust & Stand Out with Google Trusted Stores

Cardinal Path blog post

When customers look to make a purchase online, they want to know they’re dealing with a trustworthy retailer who will offer a great experience. With so many online retailers for any one niche, it can be difficult for the average … Read Full Post

Google AdWords: Utilizing Shared Libraries to Increase Efficiency of Search Campaigns

The Shared libraries feature within AdWords is something that many advertisers still aren’t taking full advantage of. For those working within large accounts, the benefits are huge. Not only are you saving time by limiting the number of changes you … Read Full Post

AdWords: Should you be running keywords on your brand?


The one question that always seems come up with advertisers is ‘should we be running campaigns on our branded keywords’? We rank for them organically, so what’s the point? Arguments have been made on both sides, but I almost always … Read Full Post

Dynamic Search Ads in AdWords


AdWords continues to roll out a stream of new features all the time. Last week, we saw another one of these features in the form of Dynamic Search Ads. This is one more great addition to the growing arsenal of options … Read Full Post

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