The Blog

Ken Moss

Getting More Out of the Ad Preview Tool

Cardinal Path blog post

Generally when the Ad Preview Tool gets used, it’s mainly to have a quick look to ensure that ads are running in particular regions. Below I’ve provided a couple more handy uses that the Ad Preview tool can help you … Read Full Post

AdWords Editor Tools: Duplicate Keyword Finder

Cardinal Path blog post

The AdWords Editor has a couple of useful tools to manage your account which you may have overlooked. One of these tools is the Duplicate Keyword Finder which helps to ensure that you haven’t accidentally added duplicate keywords within the account. … Read Full Post

Using Google AdWords Offer Extensions

Cardinal Path blog post

With the addition of Enhanced campaigns comes an added feature in Google Offer Extensions. If you own a physical store, this is a tool you can use to help push some extra foot traffic your way. Google Offer Extensions gives … Read Full Post

Getting the most from Geo-targeting within Enhanced Campaigns

Cardinal Path blog post

While there’s some debate whether Enhanced Campaigns are a step in the right direction, one feature that’s definitely a  move forward is the Enhanced Geo-targeting feature. We now have more flexibility than ever when targeting specific locations. In the past, … Read Full Post

Show Trust & Stand Out with Google Trusted Stores

Cardinal Path blog post

When customers look to make a purchase online, they want to know they’re dealing with a trustworthy retailer who will offer a great experience. With so many online retailers for any one niche, it can be difficult for the average … Read Full Post

Copyright © 2013, All Rights Reserved. Privacy and Copyright Policies.