Ken Moss

Posts by: Ken Moss

Getting the Most Out of Shopping Campaigns

blue shopping bag

Google continues to expand and refine the number of avenues it offers advertisers looking to generate more revenue. One of these avenues is Google Product Listing Ads. While this is a feature that’s been around for quite some time, they’ve recently refined it with Shopping Campaigns. This will make it easier for the average user … Read Full Post

Google AdWords

AdWords Image Ad Extensions

Cardinal Path blog post

Google continues to evolve its Ad Extensions with its latest addition in Image Ad Extensions. This is an exciting new tool that allows you to stand out and get noticed. Give your potential visitors a little visual enticement and a taste of what to expect before they even click through to the website. How it … Read Full Post

Cardinal Path

Getting More Out of the Ad Preview Tool

Cardinal Path blog post

Generally when the Ad Preview Tool gets used, it’s mainly to have a quick look to ensure that ads are running in particular regions. Below I’ve provided a couple more handy uses that the Ad Preview tool can help you out with. Competitive Research One thing we talk about constantly at Cardinal Path is to … Read Full Post

Cardinal Path

AdWords Editor Tools: Duplicate Keyword Finder

Cardinal Path blog post

The AdWords Editor has a couple of useful tools to manage your account which you may have overlooked. One of these tools is the Duplicate Keyword Finder which helps to ensure that you haven’t accidentally added duplicate keywords within the account. When building a brand new campaign, we tend to talk about separating things out into … Read Full Post

Cardinal Path

Using Google AdWords Offer Extensions

Cardinal Path blog post

With the addition of Enhanced campaigns comes an added feature in Google Offer Extensions. If you own a physical store, this is a tool you can use to help push some extra foot traffic your way. Google Offer Extensions gives you the ability to present visitors a coupon which they can then print out and … Read Full Post

Cardinal Path