The Blog

Kent Clark

Some have compared him to the Dalai Lama, others to Kublai Kahn. When he isn't teaching third world children how to purify water with nothing more than a plastic bottle and a garden hose, he is creating mad waves for surfers off the west coast with little more than a paddle. Some say there is a boat involved, others that he walks on water.

Little is known about his background. he appeared from nowhere 15 years ago and claims heritage from a land with neither want not need. He makes little comment, stating only that it was a pretty cool place.

Fire does not burn him, cold does not hurt him. Words could... but they don't. When he passes, pedals fall off branches. When he speaks, hair tugs at skin, pulling just slightly in his direction.

He does not sleep but he does dream. He has muscled his way into the lives of the famous and whispered his way into their hearts. And in the wee hours he plays oboe softly, as if to sooth the night to sleep.

Google’s Pigeon Update

Google Pigeon Update

Pigeon is a Google search engine update that affects local search results. The algorithm change focuses on providing more accurate, relevant results for local searches. Initially rolled out in late July in the US, the effects of Pigeon have recently … Read Full Post

6 Pillars of Digital Analytics

Cardinal Path blog post

In today’s digital world, there is a wealth of valuable data readily available to companies. There are those mature companies who properly leverage their data and thrive, while other less mature companies fail to realize the opportunity and lose out … Read Full Post

AdWords To Eliminate Match Type Close Variant Opt-Out

adwords match type close variants

AdWords has announced they will be removing the option for advertisers to opt-out of close variant matching for phrase and exact keywords in late September. What does this change mean for advertisers? Well, close variants are turned on at the … Read Full Post


Cardinal Path blog post

During our recent webinar, How to Activate Big Data with Google Big Query many of our audience members asked very informed questions. We want to share the Q&A portion of the webinar as the questions & answers are very valuable. Question: … Read Full Post

How to get to know your customer with existing data? Step 1: Find your Data


There is a treasure trove of data about your customers sitting  in different silos within your organization–and some of it may even be sitting in silos within organizations that you contract with. How do you uncover these pockets of raw … Read Full Post

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