The Blog

Jordan Louis

Jordan Louis is a Research Coordinator at Cardinal Path.

Jordan splits his time between checking prospective and actual clients' Google Analytics implementations for potential issues, and staring long and hard into analytics data until some insights start staring back. He's also been known to occasionally come up with Rube Goldberg-esque custom tracking code in JavaScript, jQuery and sometimes PHP. Jordan also builds dashboards for clients in either Next Analytics or Shufflepoint, as well as Voice of Visitor surveys with FluidSurveys.

Jordan lives with his wife, cat, and dachshund in the dreary capital of Canada, Ottawa. He joined Cardinal Path as part of PublicInsite. Jordan likes cashews and bacon, but not simultaneously. Yet.

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Why Non-Profits Should Track Donations With Google Analytics

Online donations are without a doubt an important source of income for non-profits. As a result, it’s vital that each organization keeps track of their website and its effectiveness in achieving fundraising goals. Find out why…. Read Full Post

Election Website Showdown 2011: Part 3

Cardinal Path blog post

Now we’re putting the NDP in the hotseat in Part 3 of our Election Website Showdown. Read on and find out how they did. Read Full Post

Election Website Showdown 2011: Part 2

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It’s the Liberals’ turn under the microscope as we continue our Election Website Showdown. Come and take a close look at their website with us. Read Full Post

Election Website Showdown 2011: Part 1

Cardinal Path blog post

Conservatives get a Google Analytics and usability audit to kick off our Election Website Showdown. Let’s find out how conservative their website really is. Read Full Post

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