Jackson Lo

Jackson Lo is an SEO & Social Media Consultant at Cardinal Path. His specialty lies in SEO, Local Search, and Social Media. Over the course of the past year, his involvement in the analytics space has made him more proficient in identifying actionable insights to help clients understand how their efforts in SEO and Social Media are contributing to their overall online success. Jackson enjoys competitive volleyball, photography, arts and food. Follow Jackson on Twitter and LinkedIn to stay up to date with the latest trends in the online marketing industry, or just to chat :)

Posts by: Jackson Lo

The Cardinal Stache, Movember

  In an effort the raise awareness (and money) for prostate cancer and male mental-health initiatives across the world, we’ve formed the ultimate Cardinal Stache team that will lead the races in this year’s #Movember mission. What’s Movember? Well, I don’t think I need to explain it in too great of details because our friends at … Read Full Post

Cardinal Path

5 SEO Metrics Worth Tracking

Cardinal Path blog post

Back in March, Rand asked the SEO community on Google+ “What are the specific, key metrics you track on an ongoing basis for your site’s SEO health?” That post spun into a larger discussion now with 68 +1’s, 28 shares and 47 comments. The fascinating part of this post was the comments that followed it, … Read Full Post

Google+ Local, the New Google Places

Just a few weeks ago, David Mihm published an article that spoke widely about the Plus-Places merge, and now that plane has landed. Today, Google announced that Google Places is now Google+ Local. Google+ Local presents a number of opportunities for local businesses to engage socially with their customers online. The biggest changes that I see in the switchover … Read Full Post