Cardinal Path

Jackson Lo

Jackson Lo is an SEO & Social Media Consultant at Cardinal Path. His specialty lies in SEO, Local Search, and Social Media. Over the course of the past year, his involvement in the analytics space has made him more proficient in identifying actionable insights to help clients understand how their efforts in SEO and Social Media are contributing to their overall online success. Jackson enjoys competitive volleyball, photography, arts and food. Follow Jackson on Twitter and LinkedIn to stay up to date with the latest trends in the online marketing industry, or just to chat :)
Follow Jackson Lo on Google+

Steps to an Effective Keyword Research Process

browse

Why would we define a keyword research process? Because there are many ways to do it and it can go on forever. I like to think of keyword research as a never-ending marathon and it’s probably best to prepare yourself …

Bringing Live-Tweets to Your Event

browse

Almost two years ago, I sat at a round table to listen to world leaders at the G20 Youth Entrepreneurship Conference in Toronto. Why was I there? In short, I got my spot at the table after writing the ‘best …

Segmenting Your Local Search Traffic in Google Analytics

colorful rulers

You can segment any number of things in Google Analytics, but how do you identify the important ones to look at? It really comes back to your business needs and KPI’s (key performance indicators). A while back, I wrote a …

Your Local Search Checklist for 2012

checklist

The state of local search has been fast moving in 2011. Maybe not as fast as the fastest travelled smash in badminton – clocked at 332kph – but quick enough to blow your hat off and make you scramble to …

Measuring Social Media Success, Top 5 KPI’s to Consider

colorful rulers

Social media marketing has brought a whole new dimension into the game of online marketing. We are  truly in an era where there are an infinite number of possibilities to speak out that we weren’t able to before. At the …