The Blog

Jackson Lo

Jackson Lo is an SEO & Social Media Consultant at Cardinal Path. His specialty lies in SEO, Local Search, and Social Media. Over the course of the past year, his involvement in the analytics space has made him more proficient in identifying actionable insights to help clients understand how their efforts in SEO and Social Media are contributing to their overall online success. Jackson enjoys competitive volleyball, photography, arts and food. Follow Jackson on Twitter and LinkedIn to stay up to date with the latest trends in the online marketing industry, or just to chat :)

8 Reasons Why Every Business Should Be On Google Plus

It’s incredible how much the web has evolved. More specifically, it’s incredible how many new products Google has introduced in the past year. When Google first announced their new platform, today known as Google+, I thought, “This could be a … Read Full Post

The Cardinal Stache, Movember

  In an effort the raise awareness (and money) for prostate cancer and male mental-health initiatives across the world, we’ve formed the ultimate Cardinal Stache team that will lead the races in this year’s #Movember mission. What’s Movember? Well, I don’t … Read Full Post

5 SEO Metrics Worth Tracking

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Back in March, Rand asked the SEO community on Google+ “What are the specific, key metrics you track on an ongoing basis for your site’s SEO health?” That post spun into a larger discussion now with 68 +1’s, 28 shares … Read Full Post

Top Local Citations Sources for U.S. Businesses

In the last couple of months, we’ve seen a number of changes in the local search space, but the more important one of course is the birth of Google+ Local. In the midst of all that, we could only scent … Read Full Post

Google+ Local, the New Google Places

Just a few weeks ago, David Mihm published an article that spoke widely about the Plus-Places merge, and now that plane has landed. Today, Google announced that Google Places is now Google+ Local. Google+ Local presents a number of opportunities for local businesses to … Read Full Post


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