The Blog

Heather Cooan

Heather is an SEM and Social Media Marketing Specialist at Cardinal Path - her expertise in business development and online marketing coupled with her love of all things digital gives her a unique perspective in managing traffic acquisition for clients and driving revenue via data based solutions. Heather consults and speaks in the areas of paid search, social media marketing, and analytics.

Tablets Are Taking Over Ecommerce. Are You Ready?

Visits graph in Excel

Back in September we saw predictions from Google about the role of mobile devices in holiday shopping. Google predicted that 15% of all “Black Friday” searches will be from mobile devices and 44% of all searches for last minute gifts … Read Full Post

Google+ Business Pages Are Here! Wait, Not So Fast!


If you’ve been following recent developments on the Google+ platform you’ve undoubtedly already created your Google+ Business Page and been playing with all the goodies that Google+ provides with regards to your business.However, before you get too far into your … Read Full Post

Crowd Sourced Activism & Uncovered Opportunity: The Financial Sector


In these tumultuous times we’re seeing social media harnessed for more than just sharing what you had for lunch yesterday or what your weekend plans are. These relatively new channels are being harnessed for some seriously powerful organization for public … Read Full Post

How To Keep Twitter Fresh, Relevant, and Full of Content!


Broadcasting! That’s what Twitter is all about! Right, you just throw your message out there and see what sticks. It’s like testing spaghetti! Well, hold on a second…maybe the spaghetti method works if you’re Zappos or Starbucks and you already … Read Full Post

Tablet Targeted AdWords Campaigns

Cardinal Path blog post

Performics recently reported something interesting based on aggregated client data from 1H 2011, “mobile paid search traffic is now 12% of all paid search impressions (mobile + desktop), while mobile clicks are about to cross the 12% threshold.” The most … Read Full Post

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