Often, while managing AdWords campaigns, I run into keywords that I believe are highly relevant and I just cannot get the buggers to convert no matter what I try. If you’ve done any amount of pay-per-click ads management in your … Read Full Post
Often, while managing AdWords campaigns, I run into keywords that I believe are highly relevant and I just cannot get the buggers to convert no matter what I try. If you’ve done any amount of pay-per-click ads management in your … Read Full Post
From PPC Memes When it comes to managing AdWords accounts, split testing ads is a basic task on every account manager’s list. Split testing is a staple for consistent evolution and increased performance of any digital advertising medium really and … Read Full Post
I just spent two hours changing the settings in each of my campaigns due to Google’s release of Near Match settings into the account interface. Why? Because Google has a bad habit of automatically opting existing campaigns into new features. … Read Full Post
Dynamic Keyword Insertion or DKI is a pretty neat tool for pay-per-click account managers. I guess you could call it a hack, as it’s essentially a piece of code inserted into the ad text to dynamically change the ad in … Read Full Post
The Google development team is on a role with tons of great additions to the platform. Last week Google released Google+ Business Pages and with the release came a torrent of really good stuff including the ability to connect your … Read Full Post
