From PPC Memes When it comes to managing AdWords accounts, split testing ads is a basic task on every account manager’s list. Split testing is a staple for consistent evolution and increased performance of any digital advertising medium really and …
Heather is a Sr. SEM and Social Media Marketing Specialist at Cardinal Path, regular speaker, and seminar leader. Heather's expertise in business development and online marketing coupled with her love of all things digital gives her a unique perspective in managing traffic acquisition for clients and driving revenue via data based solutions. Heather consults and speaks in the areas of digital advertising, search engine marketing, social media marketing, and analytics. Heather is a regular contributor to the Cardinal Path Blog and served as a technical editor of Google AdWords - Managing Your Advertising Program (O'Reilly Media, 2011).
Heather earned her Master of Business Administration from the University of Phoenix and holds B.S. degrees in both Anthropology and Philosophy with an Ethics certificate from Arizona State University.
Publications:
From PPC Memes When it comes to managing AdWords accounts, split testing ads is a basic task on every account manager’s list. Split testing is a staple for consistent evolution and increased performance of any digital advertising medium really and …
Dynamic Keyword Insertion or DKI is a pretty neat tool for pay-per-click account managers. I guess you could call it a hack, as it’s essentially a piece of code inserted into the ad text to dynamically change the ad in …
The Google development team is on a role with tons of great additions to the platform. Last week Google released Google+ Business Pages and with the release came a torrent of really good stuff including the ability to connect your …
Back in September we saw predictions from Google about the role of mobile devices in holiday shopping. Google predicted that 15% of all “Black Friday” searches will be from mobile devices and 44% of all searches for last minute gifts …
