From PPC Memes When it comes to managing AdWords accounts, split testing ads is a basic task on every account manager’s list. Split testing is a staple for consistent evolution and increased performance of any digital advertising medium really and …
From PPC Memes When it comes to managing AdWords accounts, split testing ads is a basic task on every account manager’s list. Split testing is a staple for consistent evolution and increased performance of any digital advertising medium really and …
Dynamic Keyword Insertion or DKI is a pretty neat tool for pay-per-click account managers. I guess you could call it a hack, as it’s essentially a piece of code inserted into the ad text to dynamically change the ad in …
The Google development team is on a role with tons of great additions to the platform. Last week Google released Google+ Business Pages and with the release came a torrent of really good stuff including the ability to connect your …
Back in September we saw predictions from Google about the role of mobile devices in holiday shopping. Google predicted that 15% of all “Black Friday” searches will be from mobile devices and 44% of all searches for last minute gifts …