About Us

Greg Dos Santos

As CFO of Cardinal Path, Greg is the master of the money on the front line. He brings a well-rounded understanding of financial reporting, budgeting and tax issues, a strong ethical backbone, and a clear practical approach. These skills along with a balance of being able to see the big picture and dive into the details helps to ensure things stay on track.

A business graduate from Simon Fraser University, and a chartered accountant by profession, Greg has over 15 years of experience in senior financial leadership roles in both private and public companies. Early on in his career, Greg articled with KPMG specializing in tax and then moved overseas where he managed the finance and operations of private companies as Controller reporting directly to the owners. Upon his return he accepted a role as a Director of Finance with a publicly listed software company and then went on to become the VP, Finance of Blast Radius, a company wholly owned by WPP where he led their global finance team in Europe and North America.

When not working, Greg spends his time with his lovely wife of 20 years and learning from his two young children Isabella and Sebastian. He is always fascinated by the imagination and creativity of his children. They teach him that there really are “no boundaries.”

The State of Digital Analytics Maturity in Europe

Cardinal Path blog post

Online Dialogue, a digital optimization agency in the Netherlands, recently invited me to celebrate their 5th anniversary at the wonderful Kastell de Haar. Preaching to the choir (literally), I shared some insight about the concepts behind the digital analytics maturity … Read Full Post


Cardinal Path blog post

In our blog series focused on getting to know your customer, we covered the first step Find your Data focused on finding your data and building relationships with your data providers. After you find your data, it’s time to think … Read Full Post

Live Webinar: Getting Started with Google’s Shopping Campaigns

Cardinal Path blog post

Date: Tuesday, September 23rd Time: 10:00 am PT / 1:00 pm ET Join Cardinal Path for this one-hour webinar that will teach you how to get started with Google’s Shopping campaigns. Google Shopping allows advertisers to get their products in front of customers on the … Read Full Post

Google Analytics Segmentation Hacks Webinar with Dave Booth

Cardinal Path blog post

Over 10 million web sites use Google Analytics. It’s easy to think that’s because it’s free, but really, what other free tools in the online marketing space have that kind of reach? Google Analytics is now being utilized by both … Read Full Post


Cardinal Path blog post

When  Unbounce, the world’s simplest landing page builder for marketers and advertisers, announced their Call To Action Conference, they asked their all-star lineup of speakers to share their thoughts on why every marketer should care about conversion – and how they’ve applied the insights they’ve … Read Full Post

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