About Us

Greg Dos Santos

As CFO of Cardinal Path, Greg is the master of the money on the front line. He brings a well-rounded understanding of financial reporting, budgeting and tax issues, a strong ethical backbone, and a clear practical approach. These skills along with a balance of being able to see the big picture and dive into the details helps to ensure things stay on track.

A business graduate from Simon Fraser University, and a chartered accountant by profession, Greg has over 15 years of experience in senior financial leadership roles in both private and public companies. Early on in his career, Greg articled with KPMG specializing in tax and then moved overseas where he managed the finance and operations of private companies as Controller reporting directly to the owners. Upon his return he accepted a role as a Director of Finance with a publicly listed software company and then went on to become the VP, Finance of Blast Radius, a company wholly owned by WPP where he led their global finance team in Europe and North America.

When not working, Greg spends his time with his lovely wife of 20 years and learning from his two young children Isabella and Sebastian. He is always fascinated by the imagination and creativity of his children. They teach him that there really are “no boundaries.”


Cardinal Path blog post

When  Unbounce, the world’s simplest landing page builder for marketers and advertisers, announced their Call To Action Conference, they asked their all-star lineup of speakers to share their thoughts on why every marketer should care about conversion – and how they’ve applied the insights they’ve … Read Full Post

Google’s Pigeon Update

Google Pigeon Update

Pigeon is a Google search engine update that affects local search results. The algorithm change focuses on providing more accurate, relevant results for local searches. Initially rolled out in late July in the US, the effects of Pigeon have recently … Read Full Post

6 Pillars of Digital Analytics

Cardinal Path blog post

In today’s digital world, there is a wealth of valuable data readily available to companies. There are those mature companies who properly leverage their data and thrive, while other less mature companies fail to realize the opportunity and lose out … Read Full Post

AdWords To Eliminate Match Type Close Variant Opt-Out

adwords match type close variants

AdWords has announced they will be removing the option for advertisers to opt-out of close variant matching for phrase and exact keywords in late September. What does this change mean for advertisers? Well, close variants are turned on at the … Read Full Post


Cardinal Path blog post

During our recent webinar, How to Activate Big Data with Google Big Query many of our audience members asked very informed questions. We want to share the Q&A portion of the webinar as the questions & answers are very valuable. Question: … Read Full Post

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