The Blog

Eduardo Cereto

Universal Analytics for a Faster Web

At its exclusive event in Mountain View for Partners a couple weeks ago, Google announced Universal Analytics. This new platform brings exciting features to the table by switching a lot of the logic and control from the JavaScript tracking code back to … Read Full Post

Google releases Google Tag Manager

In 2007, TagMan pioneered the Tag Manager Systems (TMS) space, and we’ve seen remarkably fast innovation and evolution in the field since then with many new vendors coming to market.  Initially, somewhat of an edge-case tool, TMS’s have rapidly moved … Read Full Post

Getting rid of fb_xd_fragment in Google Analytics

Cardinal Path blog post

Sometimes some strange URLs may appear on your content reports with the query parameter fb_xd_fragment. It’s caused by Facebook social widgets. In this post you’ll find out if you have this problem, how it happens and how to get rid … Read Full Post

Javascript libraries that conflict with Google Analytics

Cardinal Path blog post

Google Analytics custom implementations are fragile. This may be hard to hear but it’s true. When you use some custom functions of the ga.js library they can affect the format of the Google Analytics cookies (__utma, __utmb, __utmz, ..), if … Read Full Post

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