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Top 6 Tools for Debugging your Google Analytics Implementation

Cardinal Path blog post

Are my tags firing? Is this data correct? A large part of what I do for Cardinal Path is dissecting a websites’ inner workings to ensure its web analytics implementation is collecting properly. Diving into the world of web analytics … Read Full Post

The Google Tag Manager DataLayer Explained


Anyone looking to expand the depth of their web analytic collection using Google Tag Manager has more than likely come across detailed technical implementation documents singing praise and touting that anyone who’s anyone is leveraging this awesome functionality.  I myself … Read Full Post

How to Pass the GAIQ

Google offers the Google Analytics Individual Qualification (GAIQ) which serves as a formal recognition of knowledge in one of the most widely used analytic tools.  If you’re considering taking the exam here are some tips that will help you get … Read Full Post

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