Cardinal Path

Cardinal Path is a premier digital data analytics firm that works with the world’s most prominent organizations to create, implement and action advanced analytics.

Known for its industry leadership with tools such as the Online Analytics Maturity Model, a framework for assessing enterprise-wide analytics maturity, Cardinal Path comprises dedicated teams of award-winning analysts, statisticians, academics, developers, and many of the top minds in the digital marketing space.

We help our clients unlock the value of their data, sharing all that we know and empowering people to make confident business decisions for sustainable growth.

Posts by: Cardinal Path

Busting Brackets with Data Science

Cardinal Path blog post

John Baronello, Cardinal Path’s Group Director of Digital Intelligence, recently had a piece published in AgencyPost: “How To Bust Buffet’s Brackets With Data Science” – possibly just to prove that metrics can be equally important and lucrative at both work and play. A snippet: “Data is tracked on everything – and I mean everything. It’s … Read Full Post

Strategy

A Roundup of New Tools for Digital Analysis

Cardinal Path blog post

Excerpted from Allison Hartsoe‘s blog post “The New Generation of Digital Analysis Tools” on online-behavior.com: A new generation of digital analysis tools is arriving. A generation where speed is king and customer data is united. If you’ve been buried with reports and analysis from the typical tools then take a break and check out these … Read Full Post

Technology