Cecillia Lescano

Posts by: Cecillia Lescano

Attribution 360 – Webinar Q&A Recap

Judging from our webinar poll results, the challenges of marketing attribution continue to plague digital and traditional marketers alike. The state of digital has created a disconnect whereby customer experience is a top priority, yet very few have an advanced understanding of their user journey. In this week’s webinar, Google and Cardinal Path joined forces … Read Full Post

Cardinal Path

Data Studio Playbook: Tapping into Google’s Next-level Data Visualization Tool

When it comes to proving marketing ROI and communicating program performance, traditional reporting approaches often lack the context and takeaways that will persuade stakeholders and drive action. Yet 97% of analytics and marketing professionals still use spreadsheets (Use Marketing Dashboards to Uncover Customers’ Behavior, Forrester, 2016). Meanwhile, marketers have started tapping into tools like dashboards … Read Full Post

Cardinal Path