Cecillia Lescano

Posts by: Cecillia Lescano

GDPR Roadmap for Marketers Webinar: Q&A and Recap

This week’s webinar had a sense of urgency around it as thousands signed on to learn more about how marketers should be preparing for GDPR enforcement on May 25th of this year. The live chat was dynamic and engaging throughout the webinar with experts and practitioners alike weighing in and sharing knowledge around the multi-faceted … Read Full Post

Cardinal Path

Google Surveys 360 – Webinar Q&A

In our latest webinar with Google, we were joined by Surveys 360 product lead Michael Cumberbatch to share some of the powerful ways that organizations are prioritizing Voice of Customer and tapping into Google’s powerful enterprise survey tool. Judging by the great questions posed, marketers are recognizing the advantages of bolstering their data and analytics … Read Full Post

Cardinal Path

Attribution 360 – Webinar Q&A Recap

Judging from our webinar poll results, the challenges of marketing attribution continue to plague digital and traditional marketers alike. The state of digital has created a disconnect whereby customer experience is a top priority, yet very few have an advanced understanding of their user journey. In this week’s webinar, Google and Cardinal Path joined forces … Read Full Post

Cardinal Path

Data Studio Playbook: Tapping into Google’s Next-level Data Visualization Tool

When it comes to proving marketing ROI and communicating program performance, traditional reporting approaches often lack the context and takeaways that will persuade stakeholders and drive action. Yet 97% of analytics and marketing professionals still use spreadsheets (Use Marketing Dashboards to Uncover Customers’ Behavior, Forrester, 2016). Meanwhile, marketers have started tapping into tools like dashboards … Read Full Post

Cardinal Path