About Us

Corey Koberg

Corey is a Senior Partner at Cardinal Path, a consultant and speaker in the field of search engine and online marketing. He is a regular instructor of web analytics, pay-per-click management and other internet marketing courses and webinars.

Corey holds a degree in Electrical and Computer Engineering from the University of Illinois and has been involved in Internet related engineering and consulting for over 14 years, beginning his career in the labs that developed the world’s first web browser. After working for Intel, Compaq, and Qualcomm, Corey has been instrumental in helping companies find and employ a scientific, results-oriented, professional approach to web analytics and search marketing.

Corey is the author of Google Analytics Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010).

He brings a wealth of experience in online marketing and website analytics, and has worked with companies large and small to implement and leverage Google Analytics to drive the bottom line.

The State of Digital Analytics Maturity in Europe

Cardinal Path blog post

Online Dialogue, a digital optimization agency in the Netherlands, recently invited me to celebrate their 5th anniversary at the wonderful Kastell de Haar. Preaching to the choir (literally), I shared some insight about the concepts behind the digital analytics maturity … Read Full Post

HOW TO GET TO KNOW YOUR CUSTOMER WITH EXISTING DATA? STEP 2: FIND YOUR BIG QUESTION

Cardinal Path blog post

In our blog series focused on getting to know your customer, we covered the first step Find your Data focused on finding your data and building relationships with your data providers. After you find your data, it’s time to think … Read Full Post

Live Webinar: Getting Started with Google’s Shopping Campaigns

Cardinal Path blog post

Date: Tuesday, September 23rd Time: 10:00 am PT / 1:00 pm ET Join Cardinal Path for this one-hour webinar that will teach you how to get started with Google’s Shopping campaigns. Google Shopping allows advertisers to get their products in front of customers on the … Read Full Post

Google Analytics Segmentation Hacks Webinar with Dave Booth

Cardinal Path blog post

Over 10 million web sites use Google Analytics. It’s easy to think that’s because it’s free, but really, what other free tools in the online marketing space have that kind of reach? Google Analytics is now being utilized by both … Read Full Post

SUCCESSFUL MARKETERS ARE STRATEGIC ABOUT HOW THEY HANDLE DATA

Cardinal Path blog post

When  Unbounce, the world’s simplest landing page builder for marketers and advertisers, announced their Call To Action Conference, they asked their all-star lineup of speakers to share their thoughts on why every marketer should care about conversion – and how they’ve applied the insights they’ve … Read Full Post

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