About Us

Corey Koberg

Corey is a Senior Partner at Cardinal Path, a consultant and speaker in the field of search engine and online marketing. He is a regular instructor of web analytics, pay-per-click management and other internet marketing courses and webinars.

Corey holds a degree in Electrical and Computer Engineering from the University of Illinois and has been involved in Internet related engineering and consulting for over 14 years, beginning his career in the labs that developed the world’s first web browser. After working for Intel, Compaq, and Qualcomm, Corey has been instrumental in helping companies find and employ a scientific, results-oriented, professional approach to web analytics and search marketing.

Corey is the author of Google Analytics Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010).

He brings a wealth of experience in online marketing and website analytics, and has worked with companies large and small to implement and leverage Google Analytics to drive the bottom line.

Tracking the Kindle Fire’s Silk Browser with Google Analytics

Cardinal Path blog post

Why Bother? Recent reports are showing that the Kindle Fire is absolutely dominating the Android tablet market, accounting for almost a third of sales and aligning itself as a clear second to the iPad market leader. However, this may not … Read Full Post

Goodbye WebShare, Hello Cardinal Path!

Cardinal Path blog post

Six years ago we started WebShare with the singular goal of passing on the knowledge and skills we had acquired in Internet marketing to our clients and partnering with them to take their digital strategy to the next level.Over the … Read Full Post

Welcome to Cardinal Path

Cardinal Path blog post

Today marks the beginning of Cardinal Path, the result of a merger between three of the industry’s top firms: PublicInsite, VKI Studios and WebShare. And it is with great excitement that we welcome you to Cardinal Path’s new blog! This … Read Full Post

WebShare's Justin Cutroni Honored with WAA Award Nomination

Cardinal Path blog post

WebShare is proud of our own Justin Cutroni’s nomination as Innovator of the Year for the Web Analytics Association’s Awards for Excellence. Read Full Post

How to search a specific user’s feed in Twitter

Cardinal Path blog post

The half-life of a Tweet is extremely short (estimated by some to be as little as four minutes).  We usually worry about this as content creators wondering how long our message  will be visible to our readers, but it can … Read Full Post

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