Corey Koberg | Author | Cardinal Path Blog
About Us
Corey Koberg

Corey Koberg

Corey Koberg is a Founder and Sr Partner at Cardinal Path where he leads the analysis, data science, media, and product development teams. He is a well-known speaker, having keynoted and led sessions on advertising, analytics, and optimization at conferences and events across the globe. Over the last decade he has taught thousands on the topics of online marketing measurement, statistical analysis, and optimization. He is the author of Display Advertising: An Hour A Day (Wiley, 2012) as well as the Advanced Google Analytics and Google Tag Manager series.

As a Principal, he has worked with dozens of Fortune 500 companies, such as Google, Chevron, Intel, NBC, Papa John’s, National Geographic, Time Warner, Universal Music, DeVry University, and others, to improve the effectiveness of their online presence through results-oriented, data-driven optimization.

Corey holds a degree in electrical and computer engineering from the University of Illinois and has been involved in Internet-related engineering and consulting for over 15 years, beginning his career in the NCSA labs that developed the world’s first web browser.

Corey is a proud husband and father of three children and enjoys sailboat racing, downhill skiing, and photography. He is involved on a volunteer basis with the University of Illinois and the local Emergency Response Team.

Posts by: Corey Koberg

Why you need to look at Google BigQuery for your enterprise data

BigQuery for Big Data

It’s been a year since we held the last Google BigQuery webinar and a lot has changed in terms of how the tool is being leveraged by organizations to really take their data – both online and offline – to … Read Full Post

Adobe Summit lights up Salt Lake City this week – Get live access to keynotes!

Adobe Summit

Adobe Summit, the Digital Marketing Conference, may be sold out but that’s no reason to miss some of their dazzling keynote presentations. Sign up here to gain live access to their flagship sessions and you’ll benefit from the teachings of … Read Full Post

Tracking the Kindle Fire’s Silk Browser with Google Analytics

Cardinal Path blog post

Why Bother? Recent reports are showing that the Kindle Fire is absolutely dominating the Android tablet market, accounting for almost a third of sales and aligning itself as a clear second to the iPad market leader. However, this may not … Read Full Post

Goodbye WebShare, Hello Cardinal Path!

Cardinal Path blog post

Six years ago we started WebShare with the singular goal of passing on the knowledge and skills we had acquired in Internet marketing to our clients and partnering with them to take their digital strategy to the next level.Over the … Read Full Post

WebShare's Justin Cutroni Honored with WAA Award Nomination

Cardinal Path blog post

WebShare is proud of our own Justin Cutroni’s nomination as Innovator of the Year for the Web Analytics Association’s Awards for Excellence. Read Full Post

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