The Blog

Google Analytics Privacy Features Satisfy German Regulators

privacy

Google is as transparent as possible when dealing with personal information. Their privacy website outlines five privacy principles that guide how they deal with personal information and why they collect it in the first place. How many other companies do … Read Full Post

Submit Your Google Analytics Premium Questions to Justin Cutroni

Cardinal Path blog post

Justin Cutroni, Cardinal Path’s Director of Digital Intelligence and noted author and speaker regarding Google Analytics, will be fielding your questions regarding Google Analytics Premium edition for the next couple of days on Twitter. To submit your questions to Justin, … Read Full Post

Data-based decision-making wins again

boarding

I haven’t seen a better example of real-world data-based decision-making in a long time: Computer simulations have shown that boarding airplane passengers starting with the window seats is 40% more efficient than boarding section-by-section starting with the back of the … Read Full Post

If 1 in 3 Canadians have seen your campaign, did it go ‘unnoticed’?

face palm

If I told an advertiser that 1 in 3 Canadians recalled some aspect of their advertising campaign, they would probably jump for joy. But, according to a recent article in the Ottawa Citizen, spending $8-million dollars on a public health … Read Full Post

We're Moving This Blog!

Cardinal Path blog post

Since PublicInsite became Cardinal Path a few months ago, you may have seen several writers from this blog contributing to the new Cardinal Path blog. Well, the time has come to make the transition complete and put all out efforts … Read Full Post

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