Ben Myers

Posts by: Ben Myers

Alex Langshur Talks Google Analytics With Online Behavior

Cardinal Path Senior Partner Alex Langshur recently spoke with Daniel Waisberg of Online-behavior.com about Google Analytics, and data-driven marketing opportunities and challenges. Watch the video at Online-behavior.com From Online-behavior.com: Alex Langshur talks to Daniel Waisberg about Google Analytics developments, techniques, challenges and opportunities. Alex starts by sharing insights from his latest presentation at the Google … Read Full Post

Cardinal Path

Two Philosophies of Weaving Online Social Fabric

Google+ just released its business pages (Google+ Your Business)  features, allowing organizations to create profiles and interact with their customers. And once again, we’re seeing how Google and Facebook differ in their social media philosophies. Using their Google+ accounts, people can now subscribe to businesses and receive messages in their feeds, and businesses can track … Read Full Post

Technology

Keep Those Ad Groups Tight!

Cardinal Path blog post

In our attempts to get clients more clicks and better value for their search marketing dollars,even experienced search marketing professionals can get carried away with adding keywords to an ad group. This keyword creep can happen to anyone, and before you know it, your ad text doesn’t really match the keywords you’re buying in order … Read Full Post

Web Marketing Wednesday in Ottawa

Cardinal Path blog post

  Last night was another great event in the Web Marketing Wednesday series in Ottawa. Once 6pm rolled around, it seemed like everyone had found their niche conversation to contribute to. There was a broad set of skills among the attendees – everything from SEO experts to mobile and desktop app developers – so there … Read Full Post

Cardinal Path