The Blog

Alex Langshur Talks Google Analytics With Online Behavior

Alex Langshur

Cardinal Path Senior Partner Alex Langshur recently spoke with Daniel Waisberg of Online-behavior.com about Google Analytics, and data-driven marketing opportunities and challenges. Watch the video at Online-behavior.com From Online-behavior.com: Alex Langshur talks to Daniel Waisberg about Google Analytics developments, techniques, … Read Full Post

The State of Local Search Event Review – Web Marketing Wednesday in Ottawa

Search

See the slides from the event at the end of this blog post. Twenty percent of searches in web browsers involve localizing language, Jackson Lo stated near the beginning of his presentation, “The State of Local Search” at Web Marketing … Read Full Post

Two Philosophies of Weaving Online Social Fabric

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Google+ just released its business pages (Google+ Your Business)  features, allowing organizations to create profiles and interact with their customers. And once again, we’re seeing how Google and Facebook differ in their social media philosophies. Using their Google+ accounts, people … Read Full Post

Keep Those Ad Groups Tight!

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In our attempts to get clients more clicks and better value for their search marketing dollars,even experienced search marketing professionals can get carried away with adding keywords to an ad group. This keyword creep can happen to anyone, and before … Read Full Post

Web Marketing Wednesday in Ottawa

Cardinal Path blog post

  Last night was another great event in the Web Marketing Wednesday series in Ottawa. Once 6pm rolled around, it seemed like everyone had found their niche conversation to contribute to. There was a broad set of skills among the … Read Full Post

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