Cardinal Path

Exporting Data By Day In Google Analytics v5 Interface

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If you’re like me, you’ve been jumping between the new Google Analytics v5 interface and its previous version for a while now. Some things you can find in the new interface, but for other metrics or types of reports, you …

Alex Langshur Talks Google Analytics With Online Behavior

Alex Langshur

Cardinal Path Senior Partner Alex Langshur recently spoke with Daniel Waisberg of Online-behavior.com about Google Analytics, and data-driven marketing opportunities and challenges. Watch the video at Online-behavior.com From Online-behavior.com: Alex Langshur talks to Daniel Waisberg about Google Analytics developments, techniques, …

The State of Local Search Event Review – Web Marketing Wednesday in Ottawa

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See the slides from the event at the end of this blog post. Twenty percent of searches in web browsers involve localizing language, Jackson Lo stated near the beginning of his presentation, “The State of Local Search” at Web Marketing …

Two Philosophies of Weaving Online Social Fabric

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Google+ just released its business pages (Google+ Your Business)  features, allowing organizations to create profiles and interact with their customers. And once again, we’re seeing how Google and Facebook differ in their social media philosophies. Using their Google+ accounts, people …

Keep Those Ad Groups Tight!

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In our attempts to get clients more clicks and better value for their search marketing dollars,even experienced search marketing professionals can get carried away with adding keywords to an ad group. This keyword creep can happen to anyone, and before …