Barbara Kittridge | Author | Cardinal Path Blog
About Us

Barbara Kittridge

As Chief Marketing Officer at Cardinal Path, Barb brings her unique expertise and global experience from working with the Fortune 500 to the task of advocating for marketers to own and exploit their data. Focused on sharing the Cardinal Path success story and the value it drives for its partners, Barb is driving industry-wide marketing excellence and innovation by evangelizing Cardinal Path's digital intelligence, data and analytics offerings. She understands how critical it is to provide decision support to marketers in order to ensure clients can rationalize their channel marketing investments.

Her prior role as Global Client Managing Director at Starcom MediaVest’s London operation saw her managing one of the largest global teams – the five division, 100+ market Novartis pharmaceutical assignment. As the Managing Director for Spark (another SMG division) Barb combined her unique international experience with her extensive hands-on work developing successful digital/mobile /social networking /viral marketing/content/event platforms spanning both the client and agency sides of the business. Working with T-Mobile and Vodafone as their global media, consumer communications and global content/promotions head, she was responsible for developing Vodafone’s viral marketing and mobile TV offerings along with creating unique music content and entertainment partnerships with superstar musicians like the Black Eyed Peas and Robbie Williams.

Barb went on to manage L’Oreal’s integrated marketing and communications function in the U.S. for the Maybelline NY and Garnier divisions. She has also worked extensively in the international sports media scene, activating sponsorships for Vodafone with the Champions League, McLaren Mercedes and Ferrari Formula One Racing Teams, and the World Cup programs.

A mentor to many in the industry, Barb was named to Internationalist Magazine’s Agency Innovator list in 2009 and was responsible for leading Spark to win Media Magazine's 2009 Boutique Agency of the Year. She received her Bachelor of Arts degree in History from Northwestern University in Evanston and her Master of Business Administration in marketing with a concentration in international business from Chicago’s Loyola University Graduate School of Business. In her free time Barb enjoys sailing, running, water skiing, blogging and is an avid world traveler.

Posts by: Barbara Kittridge

Dave Booth on why Big Data is getting a slow start

Cardinal Path blog post

In today’s MediaPost, Cardinal Path co-founder and senior partner Dave Booth illustrates why big data strategy has not yet caught fire as an industry standard. “More than 4,000 top marketers were surveyed [in’s biannual CMO survey], and respondents — … Read Full Post

The women of Cardinal Path Lean In

Cardinal Path blog post

Many thanks to Margaret Holt at Trib Nation for coming out to our Lean In circle, held at the offices of Fequency540 a few weeks back.  We’re very grateful to be part of a much larger story about how women … Read Full Post

A primer on Data and Analytics Maturity

Cardinal Path blog post

In today’s MediaPost MarketingDaily, Cardinal Path co-founder and senior partner Dave Booth explains analytics maturity in his newest column “Six Steps to Determine Your Data and Analytics Maturity.” “Basically, ‘maturity’ describes how deeply and effectively your organization uses tools, people, … Read Full Post

Calling all data scientists: please, please come work for us

Cardinal Path blog post

Do you feel like this is what your next job ad needs to say? You’re not alone. According to IBM, there will be 4.4 million jobs worldwide in big data support by the end of 2015 and who knows where … Read Full Post

A digital intelligence expert’s method for measuring quality of life at work

Cardinal Path blog post

Props to Allison Hartsoe, our newest Cardinal Path colleague, for sharing her formula for how to determine whether to stay at a great job or make the jump to new opportunity in today’s Fast Company op-ed, “Finally, an effective way … Read Full Post

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