The Blog

Bethany Bey

Bethany is a Digital Marketing Consultant at Cardinal Path, managing paid search accounts across multiple platforms including AdWords, Bing, Twitter, etc. She also travels the country training AdWords 101 and 201 courses as a Senior Instructor for Cardinal Path Training Academy. Bethany enjoys eating almost anything, the strangest being bone marrow and chocolate covered ants.

7 Keyword Match Type Tips

keyword match type funnel

The match types you choose for your paid keywords can have a huge impact on performance. If you read my post a few weeks ago, then you already know how AdWords match types work.  These are seven match type tips based … Read Full Post

AdWords Retiring Manual Location Extensions

Google My Business Logo

A few months ago, AdWords introduced upgraded location extensions that allow advertisers to pull addresses from their My Business account. Every time something “Upgraded” gets launched in Adwords, you can expect the old version to be retired eventually. This is now … Read Full Post

AdWords Keyword Match Types

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Understanding keyword match types is necessary to run a successful AdWords campaign. Match types give you the power to control how relevant a search term needs to be to match your keyword and trigger your ad. How Keyword Match Types … Read Full Post

Cardinal Path’s Bing Ads and SEO Training Now Available on Microsoft’s Virtual Academy

Cardinal Path blog post

Recently, Cardinal Path had the opportunity to lead sessions on Bing Ads and SEO for Microsoft Virtual Academy (MVA). Thousands of viewers from all over the world tuned in to the live presentation but if you missed it, you’re in … Read Full Post

AdWords Default Settings That Are Wasting Your Money

Device Category

Google AdWords is an amazing tool that enables you to drive qualified traffic to your site. You as an advertiser can target people who are actively looking for the product or service you provide. The number of options available within … Read Full Post


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