Bethany Bey | Author | Cardinal Path Blog

Bethany Bey

Bethany is a Digital Marketing Consultant at Cardinal Path, managing paid search accounts across multiple platforms including AdWords, Bing, Twitter, etc. She also travels the country training AdWords 101 and 201 courses as a Senior Instructor for Cardinal Path Training Academy.Bethany enjoys eating almost anything, the strangest being bone marrow and chocolate covered ants.

Posts by: Bethany Bey

Customizing Ads with AdWords’ Countdown Function

Google Ad Countdown cropped

Customization is key with marketing and Google AdWords has some incredible tools that allow advertisers to quickly tailor the messaging of ads to drive action. One of my favorites is the countdown function, which automatically updates ads to let customers … Read Full Post

Your Google Shopping Campaign Strategy: Targeting Brand vs. Non-Brand Terms

Cardinal Path blog post

More and more advertisers are shifting budgets towards Google Shopping campaigns due to PLAs’ lower CPC and higher conversion rates. However, compared to text ads, advertisers have less control when it comes to PLAs. If I’m running a text ad … Read Full Post

Live Webinar: Getting Started with Google’s Shopping Campaigns

Cardinal Path blog post

Date: Tuesday, September 23rd Time: 10:00 am PT / 1:00 pm ET Join Cardinal Path for this one-hour webinar that will teach you how to get started with Google’s Shopping campaigns. Google Shopping allows advertisers to get their products in front of customers on the … Read Full Post

AdWords To Eliminate Match Type Close Variant Opt-Out

adwords match type close variants

AdWords has announced they will be removing the option for advertisers to opt-out of close variant matching for phrase and exact keywords in late September. What does this change mean for advertisers? Well, close variants are turned on at the … Read Full Post

Google Shopping Campaign Upgrade Tool


There are only two weeks left before Google retires Product Listing Ad campaigns, replacing them with Google Shopping campaigns. It’s important to note that PLA campaigns will not automatically be transitioned over. Instead, these legacy campaigns will simply stop running. In … Read Full Post

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