I’m just going to say it, sometimes striving for a high click-through and conversion rate can actually be bad for your business. I know this probably goes against everything you’ve ever been told about optimizing an AdWords account. A high … Read Full Post
“Why do I want to pay for my brand name?” is a question I’ve heard numerous times during my career in PPC. The last time was just last week during Cardinal Path’s AdWords & Analytics training. A business owner pulled … Read Full Post
If you’re like me, you’ve often looked at your Search Terms Report and wondered, “How on earth did my ad show for THAT?” I’m pretty sure someone looking for Justin Bieber posters isn’t really interested in publishing children’s books, but … Read Full Post
This week I had the opportunity to attend Brad Geddes’ advanced AdWords class through Cardinal Path Training. Even after working in AdWords as long as I have, there’s always more to learn. Below are six of the most important takeaways … Read Full Post
