Andre Wei | Author | Cardinal Path Blog
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Andre Wei

Andre Wei

As a Senior Web Analyst at Cardinal Path, Andre Wei specializes in turning clients' business reporting objectives into full-blown Google Analytics and SiteCatalyst implementations that deliver actionable insight tailored to the clients' needs.  Through both the Cardinal Path Training program and through customized one-on-one Google Analytics training with clients, Andre has instructed students whose web analytics skill level ranges from beginner to advanced.  Over the past six years, Andre has worked with clients which include Cole Haan, U.S. Cellular, Trader Corporation, Papa Johns, HomeAway. Andre graduated from the University of British Columbia with a B.Sc. in computer science and still lives in Vancouver.


Posts by: Andre Wei


Ad-Fraud Through Google Analytics Hijacking

In recent years, new malware exploits and vulnerabilities have begun occurring on a much larger scale. Typically, the goal of malware is to infect your web browser or take over your computer in order to perform a number of malicious … Read Full Post

How To Use The New Google Analytics Cost Data Import Feature

Google Analytics has just released the newest weapon in their arsenal for online marketers.  This new feature allows users to import cost data from any advertising platform directly into Google Analytics reports.  With this data, users can quickly and easily … Read Full Post

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