Andre Wei

Posts by: Andre Wei

Ad-Fraud Through Google Analytics Hijacking

In recent years, new malware exploits and vulnerabilities have begun occurring on a much larger scale. Typically, the goal of malware is to infect your web browser or take over your computer in order to perform a number of malicious tasks like stealing personal or banking information, or participating in botnets.  Recently, Sentrant, an internet … Read Full Post

Cardinal Path

How To Use The New Google Analytics Cost Data Import Feature

Google Analytics has just released the newest weapon in their arsenal for online marketers.  This new feature allows users to import cost data from any advertising platform directly into Google Analytics reports.  With this data, users can quickly and easily determine ROI of marketing campaigns right in GA.  We have been lucky enough to work … Read Full Post

Cardinal Path