The Blog

Alex Tomin

Alex Tomin has been working in the Internet Marketing industry since 2003 when he started to provide SEM/SEO services as self employed consultant. In addition, Alex has extensive knowledge of web design and programming, giving him the expertise required to implement advanced SEM/SEO techniques on clients’ websites. As Google AdWords Certified Individual and Bing Ads Accredited Professional he provided PPC campaign setup and management for clients in different industries, including nonprofit organizations such as SafeKids.org. Alex has data driven approach to any project that helps show clients importance and value of provided services. His Google Analytics Individual Qualification helps establish right key performance indicators to measure success and provide actionable insights. Alex started work at Cardinal Path in 2004.

Google’s Pigeon Update

Google Pigeon Update

Pigeon is a Google search engine update that affects local search results. The algorithm change focuses on providing more accurate, relevant results for local searches. Initially rolled out in late July in the US, the effects of Pigeon have recently … Read Full Post

6 Pillars of Digital Analytics

Cardinal Path blog post

In today’s digital world, there is a wealth of valuable data readily available to companies. There are those mature companies who properly leverage their data and thrive, while other less mature companies fail to realize the opportunity and lose out … Read Full Post

AdWords To Eliminate Match Type Close Variant Opt-Out

adwords match type close variants

AdWords has announced they will be removing the option for advertisers to opt-out of close variant matching for phrase and exact keywords in late September. What does this change mean for advertisers? Well, close variants are turned on at the … Read Full Post

HOW TO ACTIVATE BIG DATA WITH GOOGLE BIGQUERY ~ NOW AVAILABLE ON-DEMAND

Cardinal Path blog post

During our recent webinar, How to Activate Big Data with Google Big Query many of our audience members asked very informed questions. We want to share the Q&A portion of the webinar as the questions & answers are very valuable. Question: … Read Full Post

How to get to know your customer with existing data? Step 1: Find your Data

cardinal-path-icon

There is a treasure trove of data about your customers sitting  in different silos within your organization–and some of it may even be sitting in silos within organizations that you contract with. How do you uncover these pockets of raw … Read Full Post

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