Alex Tomin

Alex Tomin has been working in the Internet Marketing industry since 2003 when he started to provide SEM/SEO services as self employed consultant. In addition, Alex has extensive knowledge of web design and programming, giving him the expertise required to implement advanced SEM/SEO techniques on clients’ websites. As Google AdWords Certified Individual and Bing Ads Accredited Professional he provided PPC campaign setup and management for clients in different industries, including nonprofit organizations such as SafeKids.org. Alex has data driven approach to any project that helps show clients importance and value of provided services. His Google Analytics Individual Qualification helps establish right key performance indicators to measure success and provide actionable insights. Alex started work at Cardinal Path in 2004.

Posts by: Alex Tomin

15 Tools For SEM Competitive Analysis

Competitive Analysis

Competitive analysis is a crucial part of a successful SEM strategy. Below are 15 tools that can help you gain insights on your competitors SEM efforts. www.adbeat.com Adbeat provides sets of dashboards and reports for competitive analysis with focus on contextual advertising. Features: www.adbeat.com Highlights: Covers Google Display Network, MSN Content Network, Doubleclick, Adsonar, Pulse360 … Read Full Post

12 Useful AdWords Editor Features

Cardinal Path blog post

Let’s review some useful AdWords Editor features that could help you save time. Copy/Paste Why: Save time by copying existing items (such as campaigns, adgroups, ads, keywords, etc.) and then edit them. How: Top navigation menu → “Edit” → “Copy/Paste” (or use keyboard shortcuts CTRL+C and CTR+V) Example: Create a new ad variation for testing by copying … Read Full Post

Paid Search

AdWords Account for Google Grants: Expansion

Cardinal Path blog post

In our previous blog post, we reviewed some optimization tips for AdWords Google Grants accounts. This blog post is dedicated to expanding your Google Grants account. After working on few Google Grants accounts, we noticed a similar problem. Initially, before we started to manage them, these accounts did not cover all relevant topics. As a … Read Full Post

Paid Search