The Blog

Alex Tomin

Alex Tomin has been working in the Internet Marketing industry since 2003 when he started to provide SEM/SEO services as self employed consultant. In addition, Alex has extensive knowledge of web design and programming, giving him the expertise required to implement advanced SEM/SEO techniques on clients’ websites. As Google AdWords Certified Individual and Bing Ads Accredited Professional he provided PPC campaign setup and management for clients in different industries, including nonprofit organizations such as SafeKids.org. Alex has data driven approach to any project that helps show clients importance and value of provided services. His Google Analytics Individual Qualification helps establish right key performance indicators to measure success and provide actionable insights. Alex started work at Cardinal Path in 2004.

11 Landing Page Platforms: Create and Test Landing Pages Without IT

Cardinal Path blog post

Let’s take a look at some online solutions for creating and optimizing landing pages. These resources would be helpful to marketers who want to build and test landing pages without IT support. A list of the tools below is sorted … Read Full Post

12 Useful AdWords Editor Features

Cardinal Path blog post

Let’s review some useful AdWords Editor features that could help you save time. Copy/Paste Why: Save time by copying existing items (such as campaigns, adgroups, ads, keywords, etc.) and then edit them. How: Top navigation menu → “Edit” → “Copy/Paste” (or use … Read Full Post

AdWords Account for Google Grants: Expansion

Cardinal Path blog post

In our previous blog post, we reviewed some optimization tips for AdWords Google Grants accounts. This blog post is dedicated to expanding your Google Grants account. After working on few Google Grants accounts, we noticed a similar problem. Initially, before … Read Full Post

AdWords: Suggested Ads in Display Ad Builder

Cardinal Path blog post

Google Display Network provides great opportunities to expand advertising audience. But many advertisers don’t have the budget or time for creating display image ads. Yes, the AdWords system has an Ad Builder which provides a fast and easy way to … Read Full Post

AdWords Account for Google Grants: Maximize Results

In our previous series of blog posts, we reviewed the Google Grants Program, described the account setup, and looked at additional program opportunities.  This blog post is focused on the Google Grants AdWords account management. We will review some tips … Read Full Post

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