The Blog

Allison Hartsoe

Allison Hartsoe is Group Director, Digital Intelligence at Cardinal Path. Previously Allison was VP Analytics at Semphonic where she led several of Semphonic’s largest engagements including Genenetech/Roche, GlaxoSmithKline, and Nike. Allison provides these clients with digital transformation strategies. These strategies outline and architect the way to land meaningful data, create processes to continually add in new data, and accelerate the path predictive analytics. Previously, Allison was the founder and CEO of Aspyro, an eBay analytics company that optimized sales and reduce fees for some of eBay’s largest PowerSellers. Aspyro business-analysis technology included proprietary algorithms to help sellers determine which products are most likely to provide the best return on investment within the eBay channel. Prior to her role at Aspyro, Allison co-founded iSyndicate in San Francisco. iSyndicate was a venture-backed marketplace that sold digital content to Fortune 500 corporations from media publishers. The company grew to 230 employees with 6 domestic offices and 3 international before being acquired by a competitor in August 2001. While at iSyndicate, Allison lead the International Team where she opened iSyndicate's first European office in London, and later struck a 50-50 joint venture with media powerhouse Bertelsmann. Prior to her international role, Allison led the Sales Operations and Marketing teams which closed content purchase deals with corporations, then ran the processes to deliver it. Allison has appeared on programs such as CNN Europe, CNBC Europe, NPR's Real Computing, and spoken at eBay Live, Internet Content West and Internet World. Outside work, Allison has climbed the Great Wall of China in 2008, scaled Mt. Kilimanjaro in 2000 and biked across the USA in 2002.

The State of Digital Analytics Maturity in Europe

Cardinal Path blog post

Online Dialogue, a digital optimization agency in the Netherlands, recently invited me to celebrate their 5th anniversary at the wonderful Kastell de Haar. Preaching to the choir (literally), I shared some insight about the concepts behind the digital analytics maturity … Read Full Post

HOW TO GET TO KNOW YOUR CUSTOMER WITH EXISTING DATA? STEP 2: FIND YOUR BIG QUESTION

Cardinal Path blog post

In our blog series focused on getting to know your customer, we covered the first step Find your Data focused on finding your data and building relationships with your data providers. After you find your data, it’s time to think … Read Full Post

Live Webinar: Getting Started with Google’s Shopping Campaigns

Cardinal Path blog post

Date: Tuesday, September 23rd Time: 10:00 am PT / 1:00 pm ET Join Cardinal Path for this one-hour webinar that will teach you how to get started with Google’s Shopping campaigns. Google Shopping allows advertisers to get their products in front of customers on the … Read Full Post

Google Analytics Segmentation Hacks Webinar with Dave Booth

Cardinal Path blog post

Over 10 million web sites use Google Analytics. It’s easy to think that’s because it’s free, but really, what other free tools in the online marketing space have that kind of reach? Google Analytics is now being utilized by both … Read Full Post

SUCCESSFUL MARKETERS ARE STRATEGIC ABOUT HOW THEY HANDLE DATA

Cardinal Path blog post

When  Unbounce, the world’s simplest landing page builder for marketers and advertisers, announced their Call To Action Conference, they asked their all-star lineup of speakers to share their thoughts on why every marketer should care about conversion – and how they’ve applied the insights they’ve … Read Full Post

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