The Blog

Allison Hartsoe

Allison Hartsoe is Group Director, Digital Intelligence at Cardinal Path. Previously Allison was VP Analytics at Semphonic where she led several of Semphonic’s largest engagements including Genenetech/Roche, GlaxoSmithKline, and Nike. Allison provides these clients with digital transformation strategies. These strategies outline and architect the way to land meaningful data, create processes to continually add in new data, and accelerate the path predictive analytics. Previously, Allison was the founder and CEO of Aspyro, an eBay analytics company that optimized sales and reduce fees for some of eBay’s largest PowerSellers. Aspyro business-analysis technology included proprietary algorithms to help sellers determine which products are most likely to provide the best return on investment within the eBay channel. Prior to her role at Aspyro, Allison co-founded iSyndicate in San Francisco. iSyndicate was a venture-backed marketplace that sold digital content to Fortune 500 corporations from media publishers. The company grew to 230 employees with 6 domestic offices and 3 international before being acquired by a competitor in August 2001. While at iSyndicate, Allison lead the International Team where she opened iSyndicate's first European office in London, and later struck a 50-50 joint venture with media powerhouse Bertelsmann. Prior to her international role, Allison led the Sales Operations and Marketing teams which closed content purchase deals with corporations, then ran the processes to deliver it. Allison has appeared on programs such as CNN Europe, CNBC Europe, NPR's Real Computing, and spoken at eBay Live, Internet Content West and Internet World. Outside work, Allison has climbed the Great Wall of China in 2008, scaled Mt. Kilimanjaro in 2000 and biked across the USA in 2002.

Google’s Pigeon Update

Google Pigeon Update

Pigeon is a Google search engine update that affects local search results. The algorithm change focuses on providing more accurate, relevant results for local searches. Initially rolled out in late July in the US, the effects of Pigeon have recently … Read Full Post

6 Pillars of Digital Analytics

Cardinal Path blog post

In today’s digital world, there is a wealth of valuable data readily available to companies. There are those mature companies who properly leverage their data and thrive, while other less mature companies fail to realize the opportunity and lose out … Read Full Post

AdWords To Eliminate Match Type Close Variant Opt-Out

adwords match type close variants

AdWords has announced they will be removing the option for advertisers to opt-out of close variant matching for phrase and exact keywords in late September. What does this change mean for advertisers? Well, close variants are turned on at the … Read Full Post

HOW TO ACTIVATE BIG DATA WITH GOOGLE BIGQUERY ~ NOW AVAILABLE ON-DEMAND

Cardinal Path blog post

During our recent webinar, How to Activate Big Data with Google Big Query many of our audience members asked very informed questions. We want to share the Q&A portion of the webinar as the questions & answers are very valuable. Question: … Read Full Post

How to get to know your customer with existing data? Step 1: Find your Data

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There is a treasure trove of data about your customers sitting  in different silos within your organization–and some of it may even be sitting in silos within organizations that you contract with. How do you uncover these pockets of raw … Read Full Post

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