Alan Amerault | Author | Cardinal Path Blog
Alan Amerault

Alan Amerault

Alan currently serves as the Associate Director for the Digital Marketing team. He comes to Cardinal Path following 5 years in both the search and display media divisions of Microsoft Advertising. Spanning Seattle to London, he has collaborated with clients across several North American and European markets and a wide range of verticals. While at Microsoft, this included agency management and Search/Display media buying service to top clients such as eBay,, Thomas Cook, Amazon UK/France. His current role with Cardinal Path spans a range of clients across a variety of online channels, as well as teaching seminars on both Google and Microsoft products.

Posts by: Alan Amerault

Cardinal Path Point of View: Google’s Customer Match

Cardinal Path Point of View: Ad Blocking

Google’s new Customer Match feature is the latest enhancement for marketers to more effectively target specific customers.  It will be available to deploy within the AdWords platform across a variety of channels including Google Search, YouTube TrueView, Gmail, and Google … Read Full Post

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