Alan Amerault | Author | Cardinal Path Blog
Alan Amerault

Alan Amerault

Alan currently serves as the Associate Director for the Digital Marketing team. He comes to Cardinal Path following 5 years in both the search and display media divisions of Microsoft Advertising. Spanning Seattle to London, he has collaborated with clients across several North American and European markets and a wide range of verticals. While at Microsoft, this included agency management and Search/Display media buying service to top clients such as eBay,, Thomas Cook, Amazon UK/France. His current role with Cardinal Path spans a range of clients across a variety of online channels, as well as teaching seminars on both Google and Microsoft products.

Posts by: Alan Amerault

Cardinal Path Point of View: Google’s Customer Match

Cardinal Path Point of View: Ad Blocking

Google’s new Customer Match feature is the latest enhancement for marketers to more effectively target specific customers.  It will be available to deploy within the AdWords platform across a variety of channels including Google Search, YouTube TrueView, Gmail, and Google … Read Full Post

Series: Digital Marketing Strategy In A ‘Cookieless’ Landscape

Cardinal Path blog post

Several weeks back we began discussions with a potential client around display media management.  We spoke at length about buying channels, assorted DSPs, and ad serving platforms.  Amidst these talks it became apparent that our client faced a particular hurdle … Read Full Post

Keeping Your AdWords Ad Groups To 15 Keywords Or Less

While there are multiple ways to structure ad groups in order to drive traffic and conversions, Cardinal Path adheres to fundamental best practices.  When the end goal is to drive up quality score and reduce cost, the best plan of … Read Full Post

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