The Blog

Alan Amerault

Alan currently serves as the Associate Director for the Digital Marketing team. He comes to Cardinal Path following 5 years in both the search and display media divisions of Microsoft Advertising. Spanning Seattle to London, he has collaborated with clients across several North American and European markets and a wide range of verticals. While at Microsoft, this included agency management and Search/Display media buying service to top clients such as eBay,, Thomas Cook, Amazon UK/France. His current role with Cardinal Path spans a range of clients across a variety of online channels, as well as teaching seminars on both Google and Microsoft products.

Keeping Your AdWords Ad Groups To 15 Keywords Or Less

While there are multiple ways to structure ad groups in order to drive traffic and conversions, Cardinal Path adheres to fundamental best practices.  When the end goal is to drive up quality score and reduce cost, the best plan of … Read Full Post

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