Alan Amerault

Alan currently serves as the Associate Director for the Digital Marketing team. He comes to Cardinal Path following 5 years in both the search and display media divisions of Microsoft Advertising. Spanning Seattle to London, he has collaborated with clients across several North American and European markets and a wide range of verticals. While at Microsoft, this included agency management and Search/Display media buying service to top clients such as eBay, Booking.com, Thomas Cook, Amazon UK/France. His current role with Cardinal Path spans a range of clients across a variety of online channels, as well as teaching seminars on both Google and Microsoft products.

Posts by: Alan Amerault

Cardinal Path Point of View: Google’s Customer Match

Cardinal Path Point of View: Ad Blocking

Google’s new Customer Match feature is the latest enhancement for marketers to more effectively target specific customers.  It will be available to deploy within the AdWords platform across a variety of channels including Google Search, YouTube TrueView, Gmail, and Google Display Network. The premise is simple: if you have a minimum of 1,000 emails – … Read Full Post

Cardinal Path

Series: Digital Marketing Strategy In A ‘Cookieless’ Landscape

Cardinal Path blog post

Several weeks back we began discussions with a potential client around display media management.  We spoke at length about buying channels, assorted DSPs, and ad serving platforms.  Amidst these talks it became apparent that our client faced a particular hurdle that opened our eyes to an existing (though seemingly small) pitfall within the industry.  A … Read Full Post