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Webinar: Attribution Solutions for Google Analytics

Google Analytics is great for monitoring the conversion performance of your different marketing channels. However, in order to make the proper analysis of your marketing campaigns you need to have a thorough understanding of how Google Analytics handles source attribution.

This webinar Adrian Vender will cover:

  • How Google Analytics identifies campaign sources
  • How to use campaign tagging
  • How to intepret Multi-Channel Funnel reports
  • The attribution modeling dilemma

About Adrian

Adrian is an SEO Manager and Analytics Consultant at Cardinal Path in Tempe, Arizona. Adrian merges a highly technical background with a passion for measurable and results driven search and online marketing programs.

Adrian is responsible for developing well-executed digital strategies for his clients, as well as driving some of the most challenging analytics, conversion testing and metrics tracking implementations from a technical perspective. Adrian’s experience with a multitude of online marketing areas ranges from paid and organic search to web analytics, as well as programming and implementation.

Adrian is a certified consultant and trainer for Google Analytics, Google AdWords and Google Website Optimizer. Adrian also speaks at industry events like Search Marketing Expo on search and analytics strategies.


Cardinal Path Training

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