Animation: The Perils of Cross-Cultural Design | Cardinal Path Blog
Blog

Animation: The Perils of Cross-Cultural Design

To enter an emerging market, all you need to do is translate your website into the appropriate language and switch currencies. Right?

Think again!

In this video, Apala Lahiri Chavan (HFI’s resident expert on cross cultural design) looks at some of the surprising pitfalls of designing for emerging markets.

It’s a real eye-opener. Enjoy!

Copyright © 2016, All Rights Reserved. Privacy and Copyright Policies.