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Digital analytics thought-leader moves to advisory role with Cardinal Path

CHICAGO: February 27, 2015 — Cardinal Path, an independent digital data and analytics firm, today announces the departure of Stéphane Hamel as an employee and his instatement as a member of its Advisory Board.


After almost 4 years of helping to build Cardinal Path into the analytics frontrunner it is today, Stéphane Hamel’s role is evolving so that he can venture into his own projects and spend more time nurturing his role as an educator and advisor.

Hamel, who was named Most Influential Industry Contributor by the Digital Analytics Association (2013) is not only a thought leader and a visionary, but he’s also an entrepreneur. He created the tag deployment testing and website monitoring solution, the Web Analytics Solution Profiler (WASP) and the Online Analytics Maturity Model that allows people to benchmark their online analytics against thousands of other organizations.

John Hossack, President, Cardinal Path says, ‘’We’re lucky to have had someone as talented and visionary as Stéphane working alongside us for as long as we have. Cardinal Path is built on that kind of talent and vision so we look forward to his evolution as an industry leader and are grateful for his ongoing commitment to Cardinal Path as an advisor and supporter.’’

As a sought-after speaker and trainer, Hamel’s independence will give way to an expanded role within the analytics space.

‘’I’m excited for the next phase of my career in the industry that I love’’, says Hamel, ‘’Working with Cardinal Path has been a tremendous experience for me. They are driving the digital revolution and I’m proud that it has grown into an agency that represents the industry’s most talented digital, data and analytics minds in the business world today.’’

Hamel will assume an advisory role alongside current Cardinal Path advisors Wes Nichols from MarketShare and David Friedman from AutonomyWorks, and will continue to provide guidance and advocacy on Cardinal Path products and innovations.

As an independent industry thought leader, Stéphane can be reached through his website at and in his ongoing capacity as an advisor to Cardinal Path, he may be reached via email:

About Cardinal Path:

Cardinal Path is a premier digital data analytics firm that works with the world’s most prominent brands to create, implement and action advanced analytics. Known for its industry leadership with tools such as the Online Analytics Maturity Model, a framework for assessing enterprise-wide analytics maturity, Cardinal Path comprises dedicated teams of award-winning analysts, statisticians, academics, developers, and many of the top minds in the digital marketing space. We help our clients unlock the value of their data, sharing all that we know and empowering people to make confident business decisions for sustainable growth.

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