Nathaniel Payne joins Cardinal Path as Senior Data Architect | Cardinal Path Blog
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Director of Research & Analytics from OverInteractive Media, Inc. joins the growing independent analytics firm

CHICAGO: October 29, 2013 — Cardinal Path, an independent digital data and analytics firm, today announced that Nate Payne joins the company as senior data architect.

Previously Director of Research & Analytics at Vancouver, British Columbia’s OverInteractive Media Inc., Payne will be responsible for leading data asset and data structure strategy for the firm’s Fortune 100 portfolio of clients.  He will report in through Corey Koberg, Co-Founder and Senior Partner of Cardinal Path.

“Helping our clients use their data to achieve strategic goals is at the heart of what Cardinal Path does,” said Koberg. “And Nate’s extensive experience in both big data manipulation and cutting edge analysis techniques substantially sharpens Cardinal Path’s edge and gives our clients a significant competitive advantage.”

“I’m very excited about making an impact at Cardinal Path,” said Payne. “Their reputation for leading brands to institute data-driven decision-making is second to none and I’m looking forward to joining a team of industry luminaries.”

Payne will be speaking on the importance of using Data Science, Machine Learning, Statistics and R on real-world data today. For more information, please visit:

Payne is completing a Masters of Science in the Department of Statistics at Simon Fraser University studying Statistics, Data, Mining, and Computer Science. Payne also holds a Bachelors of Business Administration from Simon Fraser University with a focus on Management and Organizational Studies, Marketing, and Operations Research. In addition to several roles in marketing research and analytics, he has also been an instructor at British Columbia Institute of Technology, Canada’s premier polytechnic institution, and Douglas College, one of British Columbia’s largest institutions of higher education.

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About Cardinal Path:

As a premier, independent digital data analytics firm in North America and a leading global reseller of Google Analytics Premium, Cardinal Path – a portfolio company within Abundant Venture Partners – works with the world’s most prominent companies to create, implement and action their advanced analytics and data strategies. Known for its proprietary Online Analytics Maturity Model, a framework for assessing organization-wide analytics maturity, Cardinal Path is comprised of dedicated teams of passionate, award winning analysts, statisticians, academics, developers, and some of the top minds in the digital marketing space. Together, we help our clients unlock the value of their data across a wide digital footprint, sharing all that we know and empowering confident decision making that creates sustainable growth.


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