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CARDINAL PATH NAMES ACXIOM’S PHIL MUI AND ELEVATION PARTNERS’ TED MEISEL TO BOARD OF DIRECTORS

Ottawa, Ontario – May 2, 2013 – Cardinal Path, the largest independent digital data analytics firm in North America and the #1 global reseller of Google Analytics Premium, today announced that Phil Mui and Ted Meisel have been appointed to annually renewable one-year terms on its Board of Directors, joining CEO Andrew Swinand and co-founders/founding partners Alex Langshur, Corey Koberg, David Booth, and John Hossack.

Mui, Chief Product and Engineering Officer and Executive Vice President of Acxiom, the enterprise data, analytics and SaaS company, brings more than 15 years of experience in game-changing product creation, execution and innovation to Cardinal Path’s board. Well-known for his contributions in the world of marketing analytics and product marketing and engineering – as group product manager at Google, he led the development of an annotation infrastructure that underlies Google+, Google Maps Reviews and Ratings and Google Bookmarks, among other Google products – Mui is a visionary who is leading Acxiom toward developing and implementing technologies that will change the business of marketing.

Meisel, a Senior Advisor with Elevation Partners, the media, entertainment and technology-focused private equity firm, brings extensive experience in operations and strategy of digital media and advertising companies to Cardinal Path’s board. Having distinguished himself in top leadership positions, including CEO of Overture Services, the pioneer of search advertising, Meisel also serves as the Chairman of web-based healthcare advisor WiserCare and as vice-Chairman of the board of Hope Street Group, a bipartisan group of business leaders and professionals devoted to changing socioeconomic policy.

“As Cardinal Path continues to grow we took the initiative to recruit all-star professionals who can assist our executive leadership team in the stewarding of our maturing organization,” said Cardinal Path CEO Andrew Swinand. “Ted and Phil bring an unmatched breadth and depth of experience to our table which will surely prove transformational to Cardinal Path as we continue to lead the development of the next phase of digital intelligence.”

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About Cardinal Path:

As a premier, independent digital data analytics firm in North America and a leading global reseller of Google Analytics Premium, Cardinal Path works with the world’s most prominent companies to create, implement and action their advanced analytics and data strategies. Known for its proprietary Online Analytics Maturity Model, a framework for assessing organization-wide analytics maturity, Cardinal Path is comprised of dedicated teams of passionate, award winning analysts, statisticians, academics, developers, and some of the top minds in the digital marketing space. Together, we help our clients unlock the value of their data across a wide digital footprint, sharing all that we know and empowering confident decision making that creates sustainable growth.

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Contacts:

Scott Baum
Chief Human Resources Officer for Cardinal Path
(312) 725-9475

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