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ANALYTICS AND DATA VISUALIZATION CONVERGE IN PARTNERSHIP BETWEEN CARDINAL PATH AND KLIPFOLIO

Ottawa, Canada – May 09, 2012 – Klipfolio Inc. today announced a new partnership with leading online marketing analytics firm, Cardinal Path. Cardinal Path is one of the largest digital performance measurement firms in North America, committed to helping clients leverage their web, mobile, social media, email and search optimization initiatives to convert visits to value, and prospects into customers. The new partnership is centered on providing a presentation layer for Cardinal Path’s web analytics expertise using Klipfolio Dashboard for web and mobile. Klipfolio’s web and mobile BI dashboard visualizes data and displays KPIs on any Internet-enabled device making online marketing analytics ubiquitously available.

“The partnership with Klipfolio will help us provide our clients with a device-independent tool to visualize their data in an easy-to-grasp, customizable and compelling format that is tailored to their business needs,” stated Alex Langshur, Senior Partner at Cardinal Path. “The visual presentation of data against business-specific KPIs will help our clients to draw additional insights from the data and make better, more effective marketing decisions.”

“We are privileged to be working with the team at Cardinal Path,” says Allan Wille CEO and President of Klipfolio. “By leveraging their analytics expertise with our data visualization tools, we are simplifying the delivery of critical business data, which ultimately improves the ROI of online marketing campaigns.”

About Klipfolio Inc.

Klipfolio develops Klipfolio Dashboard – the KPI Dashboard – to help the Fortune 1000 increase the visibility of key performance indicators for informed decisions that improve performance and profitability. Klipfolio Dashboard is the only enterprise dashboard that presents information where it’s always visible and actionable. Clients include Intel, Staples, Aviva, Baxter Healthcare, and Lufthansa. For more information, visit www.klipfolio.com.

About Cardinal Path:

As the largest independent digital data analytics firm in North America and the #1 global reseller of Google Analytics Premium, Cardinal Path works with the world’s leading companies to create, implement and action their advanced analytics and data strategies. A leader in the category Forrester Research describes as "web analytics ninjas," Cardinal Path has offices across the United States and Canada, comprised of dedicated teams of passionate, award winning analysts, statisticians, academics, leading developers, and some of the top minds in the digital marketing space. Together, we help our clients unlock the value of their data across a wide digital footprint, sharing all that we know and empowering confident decision making that creates sustainable growth.

WHEN YOU NEED TO KNOW NOW, THINK CARDINAL PATH.

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Contacts:

Scott Baum
Chief Human Resources Officer for Cardinal Path
 (312) 725-9475

Allan Wille
+1 613 233 6149

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