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A primer on Data and Analytics Maturity

In today’s MediaPost MarketingDaily, Cardinal Path co-founder and senior partner Dave Booth explains analytics maturity in his newest column “Six Steps to Determine Your Data and Analytics Maturity.”

“Basically, ‘maturity’ describes how deeply and effectively your organization uses tools, people, processes and strategy to manage and analyze data for the purpose of informing business decisions.

So how do I know how ‘mature’ my organization is? The best way to find out is by evaluating your own organization against the following facets of digital analytics maturity,” Booth writes.

Click here to read “Six Steps to Determine Your Data and Analytics Maturity” on MediaPost.


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