“Predictive analytics is nothing more than a way to help identify the likelihood of future outcomes based on historical data.” In his last Marketing Land post, columnist David Booth discusses the ways you can apply predictive analytics to increase performance throughout your organization.


If your company is well on its way to not only collecting data, but also trusting its data, you can start using that data to drive decisions about the future of your business. Read the full article, to learn how to utilize predictive analytics across key business initiatives including customers, marketing, web, risk, and operations.

Want more Predictive Analytics? Hear more about how U.S. Cellular prioritized its website testing using insights from purchase intent analysis in this Purchase Intent Webinar On-Demand featuring U.S. Cellular’s Digital Analytics Manager, Katie Birmingham.

Purchase Intent Webinar On-Demand